Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F21%3A00122138" target="_blank" >RIV/00216224:14560/21:00122138 - isvavai.cz</a>

Výsledek na webu

<a href="https://authors.elsevier.com/a/1dcBg7tCXXJKsW" target="_blank" >https://authors.elsevier.com/a/1dcBg7tCXXJKsW</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.jort.2021.100424" target="_blank" >10.1016/j.jort.2021.100424</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak

Popis výsledku v původním jazyce

Hot air ballooning as a niche outdoor activity has become popular in the Czech Republic in the last two decades. It provides not only authentic experiences but also a feeling of intense excitement. This research note aims to report on the consequences of the COVID-19 pandemic on balloon tourism. It presents initial results on new ideas regarding opportunities and threats to ballooning in the Czech Republic arising during the coronavirus outbreak. Several methods were used, combining desk research with qualitative in-depth interviews with main balloon flights operators. Despite many unfavourable circumstances, the pandemic situation brought several opportunities for this business stemming from the government measures and shifts in travellers’ behaviour. These opportunities include, for example, the focus on domestic clientele looking for different experiences under pandemic conditions and the strategic cooperation of balloon flights operators with accommodation providers.

Název v anglickém jazyce

Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak

Popis výsledku anglicky

Hot air ballooning as a niche outdoor activity has become popular in the Czech Republic in the last two decades. It provides not only authentic experiences but also a feeling of intense excitement. This research note aims to report on the consequences of the COVID-19 pandemic on balloon tourism. It presents initial results on new ideas regarding opportunities and threats to ballooning in the Czech Republic arising during the coronavirus outbreak. Several methods were used, combining desk research with qualitative in-depth interviews with main balloon flights operators. Despite many unfavourable circumstances, the pandemic situation brought several opportunities for this business stemming from the government measures and shifts in travellers’ behaviour. These opportunities include, for example, the focus on domestic clientele looking for different experiences under pandemic conditions and the strategic cooperation of balloon flights operators with accommodation providers.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Outdoor Recreation and Tourism

ISSN

2213-0780

e-ISSN

—

Svazek periodika

36

Číslo periodika v rámci svazku

100424

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

5

Strana od-do

1-5

Kód UT WoS článku

000702425500001

EID výsledku v databázi Scopus

2-s2.0-85113788853