Determinants of overall franchisee satisfaction: application of the performance feedback theory

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F22%3A00124834" target="_blank" >RIV/00216224:14560/22:00124834 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1080/0965254X.2020.1746823" target="_blank" >http://dx.doi.org/10.1080/0965254X.2020.1746823</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/0965254X.2020.1746823" target="_blank" >10.1080/0965254X.2020.1746823</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Determinants of overall franchisee satisfaction: application of the performance feedback theory

Popis výsledku v původním jazyce

Franchisee satisfaction in a franchise network has various consequences, from stimulating the implementation of new practices up to the decision to stay in or leave the network. This paper aims to examine the performance antecedents of overall franchisee satisfaction. We posit that satisfaction is influenced by three performance dimensions: financial, service, and relationship performance. We argue that increasing performance on any of these three dimensions leads to higher franchisee satisfaction. Based on a sample of franchisees from Germany and Austria, the findings show that relationship performance (quality) consistently predicts changes in satisfaction and mediates the effect on satisfaction of the other important performance factor – financial performance relative to competitors. Overall, this study contributes to the franchising and retail literature by applying Cyert and March’s performance feedback theory to explain overall franchisee satisfaction.

Název v anglickém jazyce

Determinants of overall franchisee satisfaction: application of the performance feedback theory

Popis výsledku anglicky

Franchisee satisfaction in a franchise network has various consequences, from stimulating the implementation of new practices up to the decision to stay in or leave the network. This paper aims to examine the performance antecedents of overall franchisee satisfaction. We posit that satisfaction is influenced by three performance dimensions: financial, service, and relationship performance. We argue that increasing performance on any of these three dimensions leads to higher franchisee satisfaction. Based on a sample of franchisees from Germany and Austria, the findings show that relationship performance (quality) consistently predicts changes in satisfaction and mediates the effect on satisfaction of the other important performance factor – financial performance relative to competitors. Overall, this study contributes to the franchising and retail literature by applying Cyert and March’s performance feedback theory to explain overall franchisee satisfaction.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Strategic Marketing

ISSN

0965-254X

e-ISSN

1466-4488

Svazek periodika

30

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

18

Strana od-do

221-238

Kód UT WoS článku

000546026000001

EID výsledku v databázi Scopus

2-s2.0-85087116113