Social Influence in Online Retail: A Review and Research Agenda

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F23%3A00130061" target="_blank" >RIV/00216224:14560/23:00130061 - isvavai.cz</a>

Výsledek na webu

<a href="https://www-sciencedirect-com.ezproxy.muni.cz/science/article/pii/S0263237322001268?via%3Dihub" target="_blank" >https://www-sciencedirect-com.ezproxy.muni.cz/science/article/pii/S0263237322001268?via%3Dihub</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.emj.2022.09.012" target="_blank" >10.1016/j.emj.2022.09.012</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Social Influence in Online Retail: A Review and Research Agenda

Popis výsledku v původním jazyce

There are numerous factors affecting online retail behavior, which are discovered in the last two decades, but no previous study has compiled the scientific literature on social influence into a systematic literature review. To fill this knowledge gap, this paper evaluated available articles on social influence in online retail and developed a comprehensive model. The article critically examines the theories, contexts, characteristics, and methodologies (TCCM) that have been used to study the role of social influence in online retail. The Web of Science database was used, following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines for systematic inclusion and exclusion of articles. From an academic perspective, we offer four strong proposi- tions for future researchers, such as the use of novel or advanced theoretical models, determining social influence variations based on continent versus culture and product versus service, a comprehensive conceptual model, and a higher focus on the validity, robustness, and balance of data, technique, and samples during research. We also recommend qualitative, mixed-method, or experimental approaches for future studies. From a managerial perspective, we offer some useful recommendations based on the conceptual model. This comprehensive assessment not only emphasizes earlier contributions but also creates a research roadmap for the future.

Název v anglickém jazyce

Social Influence in Online Retail: A Review and Research Agenda

Popis výsledku anglicky

There are numerous factors affecting online retail behavior, which are discovered in the last two decades, but no previous study has compiled the scientific literature on social influence into a systematic literature review. To fill this knowledge gap, this paper evaluated available articles on social influence in online retail and developed a comprehensive model. The article critically examines the theories, contexts, characteristics, and methodologies (TCCM) that have been used to study the role of social influence in online retail. The Web of Science database was used, following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines for systematic inclusion and exclusion of articles. From an academic perspective, we offer four strong proposi- tions for future researchers, such as the use of novel or advanced theoretical models, determining social influence variations based on continent versus culture and product versus service, a comprehensive conceptual model, and a higher focus on the validity, robustness, and balance of data, technique, and samples during research. We also recommend qualitative, mixed-method, or experimental approaches for future studies. From a managerial perspective, we offer some useful recommendations based on the conceptual model. This comprehensive assessment not only emphasizes earlier contributions but also creates a research roadmap for the future.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Management Journal

ISSN

0263-2373

e-ISSN

1873-5681

Svazek periodika

41

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

13

Strana od-do

1034-1046

Kód UT WoS článku

001147623800001

EID výsledku v databázi Scopus

2-s2.0-85139329986