Vliv strategie diferencovaného CRM na Integrovaný systém managementu

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F06%3A00004314" target="_blank" >RIV/00216275:25310/06:00004314 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Influence of CRM Strategy on Integrated management system

Popis výsledku v původním jazyce

Only entrepreneurial subjects that can permanently offer quality products to suitable customers can operate in the market on the long term basis. We understand quality products those that provide the right customers value relevant to competitive environment as well as balance of value of individual customers to the company. This value must be executed not only respecting reasonable impact on evironment, work safety and health of employees, but also quantity of invested resources. That is, perceive quality management through which quality is made for customers and company in its wider understanding, ie. as a management including enviromental aspects, sefety aspects and work safety aspects (integrated management). This article looks into implementation of CRM on integrated management of a comapny and company documentation form on which is based the way of comprehension of company management. As a conclusion we mention status of implementation of integrated system management in Czech chem

Název v anglickém jazyce

The Influence of CRM Strategy on Integrated management system

Popis výsledku anglicky

Only entrepreneurial subjects that can permanently offer quality products to suitable customers can operate in the market on the long term basis. We understand quality products those that provide the right customers value relevant to competitive environment as well as balance of value of individual customers to the company. This value must be executed not only respecting reasonable impact on evironment, work safety and health of employees, but also quantity of invested resources. That is, perceive quality management through which quality is made for customers and company in its wider understanding, ie. as a management including enviromental aspects, sefety aspects and work safety aspects (integrated management). This article looks into implementation of CRM on integrated management of a comapny and company documentation form on which is based the way of comprehension of company management. As a conclusion we mention status of implementation of integrated system management in Czech chem

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Zvyšování výkonnosti podniků prostřednictvím diferencovaného řízení vztahů se zákazníky na bázi jejich aktuální a potenciální hodnoty pro podnik</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2006

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the International Scientific Conference "Business Development Possibilities in the new European Area"

ISBN

9986-19-938-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

48-54

Název nakladatele

Economics Faculty of Vilnius University Lithuania

Místo vydání

Vilnius, Lithuania

Místo konání akce

Vilnius, Lithuania

Datum konání akce

21. 9. 2006

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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