INTERNET CSR PRESENTATION AND ITS IMPORTANCE FOR INCREASING CORPORATE REPUTATION IN THE AREA OF FERROUS METALLURGY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F16%3A39901347" target="_blank" >RIV/00216275:25310/16:39901347 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

INTERNET CSR PRESENTATION AND ITS IMPORTANCE FOR INCREASING CORPORATE REPUTATION IN THE AREA OF FERROUS METALLURGY

Popis výsledku v původním jazyce

Within CSR (corporate social responsibility), one of the key areas is certainly its communication towards all the involved parties (stakeholders). CSR communication can then be used as an effective marketing tool increasing, in the eyes of the business partners, the company's prestige and contributes to its positive reputation. In spite of that, it is still possible to see on the market that a lot of companies underestimate the importance of presentation of CSR of their own company, and that they either do not pay sufficient attention to it, or that they, by contrast, exaggerate their activities within CSR. Although a legislative framework in the area of CSR reporting on the national level is not expected until 2017, companies should already be paying proper attention to presentation of their CSR now. And the internet is naturally becoming the basic platform for presentation of corporate activities in all areas, i.e. also in the area of CSR. The paper summarizes the outcomes of a primary survey conducted by University Pardubice, which evaluates the current internet presentation of CSR in the area of ferrous metallurgy and describes the importance of the given web presentation for increasing the corporate prestige in the eyes of the stakeholders, as perceived by companies. In conclusion, the paper summarizes the most frequent mistakes and presents ideas how to improve internet communication of CSR in the area of ferrous metallurgy.

Název v anglickém jazyce

INTERNET CSR PRESENTATION AND ITS IMPORTANCE FOR INCREASING CORPORATE REPUTATION IN THE AREA OF FERROUS METALLURGY

Popis výsledku anglicky

Within CSR (corporate social responsibility), one of the key areas is certainly its communication towards all the involved parties (stakeholders). CSR communication can then be used as an effective marketing tool increasing, in the eyes of the business partners, the company's prestige and contributes to its positive reputation. In spite of that, it is still possible to see on the market that a lot of companies underestimate the importance of presentation of CSR of their own company, and that they either do not pay sufficient attention to it, or that they, by contrast, exaggerate their activities within CSR. Although a legislative framework in the area of CSR reporting on the national level is not expected until 2017, companies should already be paying proper attention to presentation of their CSR now. And the internet is naturally becoming the basic platform for presentation of corporate activities in all areas, i.e. also in the area of CSR. The paper summarizes the outcomes of a primary survey conducted by University Pardubice, which evaluates the current internet presentation of CSR in the area of ferrous metallurgy and describes the importance of the given web presentation for increasing the corporate prestige in the eyes of the stakeholders, as perceived by companies. In conclusion, the paper summarizes the most frequent mistakes and presents ideas how to improve internet communication of CSR in the area of ferrous metallurgy.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

METAL 2016: 25th International Conference on Metallurgy and Materials

ISBN

978-80-87294-67-3

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

1829-1837

Název nakladatele

TANGER, spol. s r.o.

Místo vydání

Ostrava

Místo konání akce

Brno

Datum konání akce

25. 5. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000391251200299