Transparent corporate tax paid by companies in the Czech Republic as tool in their public relations

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F16%3A39901990" target="_blank" >RIV/00216275:25410/16:39901990 - isvavai.cz</a>

Výsledek na webu

<a href="https://download.upce.cz/fes/scipap/SciPap_38.pdf" target="_blank" >https://download.upce.cz/fes/scipap/SciPap_38.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Transparent corporate tax paid by companies in the Czech Republic as tool in their public relations

Popis výsledku v původním jazyce

The goal of this article is to examine marketing strategy of sample of chosen big companies in the Czech Republic, whether they use information about its corporate tax payments in their public relations in order to get more customer favour. As the research tool was chosen case study consisting of twenty companies awarded as top contributors to public budget in form of corporate tax in the Czech Republic by the Ministry of Finance of the Czech Republic. Their official websites, press releases and social networks were explored to find out, if they used in any way this award in their public relations. Results show that companies don't consider this award beneficial for public relations. Possible reason for not publishing the tax award could be that large companies don't want any publicity connected with tax topic at all and don't see any advantages of publishing the award.

Název v anglickém jazyce

Transparent corporate tax paid by companies in the Czech Republic as tool in their public relations

Popis výsledku anglicky

The goal of this article is to examine marketing strategy of sample of chosen big companies in the Czech Republic, whether they use information about its corporate tax payments in their public relations in order to get more customer favour. As the research tool was chosen case study consisting of twenty companies awarded as top contributors to public budget in form of corporate tax in the Czech Republic by the Ministry of Finance of the Czech Republic. Their official websites, press releases and social networks were explored to find out, if they used in any way this award in their public relations. Results show that companies don't consider this award beneficial for public relations. Possible reason for not publishing the tax award could be that large companies don't want any publicity connected with tax topic at all and don't see any advantages of publishing the award.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

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Svazek periodika

23

Číslo periodika v rámci svazku

38

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

168-176

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85016755924