Seasonal analysis of total premiums written of the motor third party liability insurance in the Czech Republic in years 2000-2016 from the marketing perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F17%3A39910472" target="_blank" >RIV/00216275:25510/17:39910472 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Seasonal analysis of total premiums written of the motor third party liability insurance in the Czech Republic in years 2000-2016 from the marketing perspective

Popis výsledku v původním jazyce

The insurance sector is in many ways unique, because insurance companies must use specific marketing tools to satisfy their customers and insurance companies have with customer’s long-term relationships. Insurance companies must continuously monitor the insurance market, especially type of demand for insurance products and customer requirements. The number of registered vehicles in the Czech Republic is annually increasing, which causes an increase of total premiums written of the motor third party liability insurance and insurance companies must monitor this insurance product and analyse demand for it. The aim of this article is to analyse the seasonality of total premiums written of motor third party liability insurance in the Czech Republic in years 2000-2016.

Název v anglickém jazyce

Seasonal analysis of total premiums written of the motor third party liability insurance in the Czech Republic in years 2000-2016 from the marketing perspective

Popis výsledku anglicky

The insurance sector is in many ways unique, because insurance companies must use specific marketing tools to satisfy their customers and insurance companies have with customer’s long-term relationships. Insurance companies must continuously monitor the insurance market, especially type of demand for insurance products and customer requirements. The number of registered vehicles in the Czech Republic is annually increasing, which causes an increase of total premiums written of the motor third party liability insurance and insurance companies must monitor this insurance product and analyse demand for it. The aim of this article is to analyse the seasonality of total premiums written of motor third party liability insurance in the Czech Republic in years 2000-2016.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Komunikácie: Communications (Scientific Letters of the University of Žilina)

ISSN

1335-4205

e-ISSN

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Svazek periodika

19

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

7

Strana od-do

57-63

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85037744498