Investigating the Impact of Advertisement Banners and Clips on Video QoE

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26220%2F18%3APU128314" target="_blank" >RIV/00216305:26220/18:PU128314 - isvavai.cz</a>

Výsledek na webu

<a href="https://ieeexplore.ieee.org/document/8416445" target="_blank" >https://ieeexplore.ieee.org/document/8416445</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1109/ICDCS.2018.00182" target="_blank" >10.1109/ICDCS.2018.00182</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Investigating the Impact of Advertisement Banners and Clips on Video QoE

Popis výsledku v původním jazyce

Although Quality of Experience (QoE) of Internet services can be affected by context influence factors, their actual impact is not widely investigated yet. In the context of online video services, web portals often display advertisement banners or clips to monetize their service. However, these advertisements can distract or annoy the users, which might degrade the QoE of the actual video service. In this work, two crowdsourcing studies were conducted to investigate the impact of advertisement banners and clips on video QoE. Therefore, both theoretical opinions on in-service advertisements and subjective quality ratings are evaluated. The findings confirm that advertisements are negatively perceived by users during service consumption, but a generally negative impact on video QoE cannot be supported, as the interplay of advertisement and the QoE of video services is rather complex.

Název v anglickém jazyce

Investigating the Impact of Advertisement Banners and Clips on Video QoE

Popis výsledku anglicky

Although Quality of Experience (QoE) of Internet services can be affected by context influence factors, their actual impact is not widely investigated yet. In the context of online video services, web portals often display advertisement banners or clips to monetize their service. However, these advertisements can distract or annoy the users, which might degrade the QoE of the actual video service. In this work, two crowdsourcing studies were conducted to investigate the impact of advertisement banners and clips on video QoE. Therefore, both theoretical opinions on in-service advertisements and subjective quality ratings are evaluated. The findings confirm that advertisements are negatively perceived by users during service consumption, but a generally negative impact on video QoE cannot be supported, as the interplay of advertisement and the QoE of video services is rather complex.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

20202 - Communication engineering and systems

Projekt

<a href="/cs/project/LO1401" target="_blank" >LO1401: Interdisciplinární výzkum bezdrátových technologií</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

2018 IEEE 38th International Conference on Distributed Computing Systems

ISBN

978-1-5386-6871-9

ISSN

—

e-ISSN

—

Počet stran výsledku

6

Strana od-do

1618-1623

Název nakladatele

Neuveden

Místo vydání

neuveden

Místo konání akce

Vídeň

Datum konání akce

2. 7. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000541051900172