Internationalisation of Czech SMEs:issues relating to marketing knowledge deficits

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F04%3APU49449" target="_blank" >RIV/00216305:26510/04:PU49449 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Internationalisation of Czech SMEs:issues relating to marketing knowledge deficits

Popis výsledku v původním jazyce

Internationalisation seems to be one of the principal challenges for SMEs. An important role in internationalisation activities is played by the extent of knowledge available to the enterprise, and to what extent the enterprise uses it in its activities.The aim of the present article is to point out some problems facing some Czech SMEs that are due to their insufficient utilization of marketing knowledge. The first part of the article analyses the quality and utilization of marketing knowledge in the CCzech Republic. The second part contains preliminary results of a research project "Internationalisation of Small and Medium-Size Enterprises in the Czech Republic" supported by the Grant Agency of the Czech Republic (GA 402/02/0106). One of the aims ofthe project is to identify the key barriers hindering internationalisation activities of SMEs in the Czech Republic. Based on the results, the article will focus on those that throw light on weak points of, and threats for, Czech SMEs, but

Název v anglickém jazyce

Internationalisation of Czech SMEs:issues relating to marketing knowledge deficits

Popis výsledku anglicky

Internationalisation seems to be one of the principal challenges for SMEs. An important role in internationalisation activities is played by the extent of knowledge available to the enterprise, and to what extent the enterprise uses it in its activities.The aim of the present article is to point out some problems facing some Czech SMEs that are due to their insufficient utilization of marketing knowledge. The first part of the article analyses the quality and utilization of marketing knowledge in the CCzech Republic. The second part contains preliminary results of a research project "Internationalisation of Small and Medium-Size Enterprises in the Czech Republic" supported by the Grant Agency of the Czech Republic (GA 402/02/0106). One of the aims ofthe project is to identify the key barriers hindering internationalisation activities of SMEs in the Czech Republic. Based on the results, the article will focus on those that throw light on weak points of, and threats for, Czech SMEs, but

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F02%2F0106" target="_blank" >GA402/02/0106: Internacionalizace malých a středních podnikatelů v ČR</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2004

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Business in an Enlarging Europe: integration, coopetition and collaboratrion

ISBN

1 85923 1837

ISSN

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e-ISSN

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Počet stran výsledku

20

Strana od-do

0-19

Název nakladatele

IDA Ireland

Místo vydání

Northern Ireland

Místo konání akce

Londonderry, Northern Ireland

Datum konání akce

22. 4. 2004

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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