Marketingový přístup v procesu internacionalizace MSP v ČR

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F05%3APU55107" target="_blank" >RIV/00216305:26510/05:PU55107 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Approach in Internationalisation Process of SMEs in Czech Republic

Popis výsledku v původním jazyce

The paper is based on results of the research resolved within the bounds of the GAČR project (Grant Agency of the Czech Republic) Internationalization of Small and Middle-sized Enterprises (SMEs) in CR under the number GA 402/02/0106. The paper describesbriefly the internationalization process of SMEs in CR and demonstrates application of marketing activities in involvement of these enterprises in the international business. As an introduction the paper is briefly concerned with development of the forreign trade of CR and with the growing importance of small and middle-sized enterprises (SMEs) contributing to successful development in the field of involvement into foreign transactions. Importance of SMEs and marketing approach for their involvement into international transactions is stressed from this point of view; at the same time certain critical points connected with application of marketing activities in their internationalization process are revealed.

Název v anglickém jazyce

Marketing Approach in Internationalisation Process of SMEs in Czech Republic

Popis výsledku anglicky

The paper is based on results of the research resolved within the bounds of the GAČR project (Grant Agency of the Czech Republic) Internationalization of Small and Middle-sized Enterprises (SMEs) in CR under the number GA 402/02/0106. The paper describesbriefly the internationalization process of SMEs in CR and demonstrates application of marketing activities in involvement of these enterprises in the international business. As an introduction the paper is briefly concerned with development of the forreign trade of CR and with the growing importance of small and middle-sized enterprises (SMEs) contributing to successful development in the field of involvement into foreign transactions. Importance of SMEs and marketing approach for their involvement into international transactions is stressed from this point of view; at the same time certain critical points connected with application of marketing activities in their internationalization process are revealed.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F02%2F0106" target="_blank" >GA402/02/0106: Internacionalizace malých a středních podnikatelů v ČR</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2005

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Business Development Possibilities in The New European Area

ISBN

9986-19-784-8

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

220-227

Název nakladatele

Vilnius University, Faculty of Economics, Business Departament

Místo vydání

Vilnius, Litva

Místo konání akce

Vilnius

Datum konání akce

23. 9. 2005

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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