Decision Making Under Risk - Application to Conditions of the Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Decision Making Under Risk - Application to Conditions of the Czech Republic

Popis výsledku v původním jazyce

Classical and neoclassical economic theories consider a human as a rational individual making logical decisions and maximizing his profit. But what if it is not the case? People making decisions in the real world will never be perfectly informed about product or service they want to purchase. Human beings are irrational in the real world. They are influenced by their emotions, feelings, method of presentation of particular information. I.e., variety of factors, influencing the individual, should be taken into account. Definitely, not a single one results in the maximization of profit on the basis of rational decision. On the contrary, people are trying to eliminate the risk, which they face. The economic theories propose that people make their decisions rationally, practically avoiding the risk. Nevertheless, where could be then ranked gamblers, bookmakers and similar people? They are not just a negligible statistical deviation. On the contrary, there are many of them among us. Already

Název v anglickém jazyce

Decision Making Under Risk - Application to Conditions of the Czech Republic

Popis výsledku anglicky

Classical and neoclassical economic theories consider a human as a rational individual making logical decisions and maximizing his profit. But what if it is not the case? People making decisions in the real world will never be perfectly informed about product or service they want to purchase. Human beings are irrational in the real world. They are influenced by their emotions, feelings, method of presentation of particular information. I.e., variety of factors, influencing the individual, should be taken into account. Definitely, not a single one results in the maximization of profit on the basis of rational decision. On the contrary, people are trying to eliminate the risk, which they face. The economic theories propose that people make their decisions rationally, practically avoiding the risk. Nevertheless, where could be then ranked gamblers, bookmakers and similar people? They are not just a negligible statistical deviation. On the contrary, there are many of them among us. Already

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Trends in economics and management for the 21st century

ISBN

978-80-214-4581-9

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

1-9

Název nakladatele

Neuveden

Místo vydání

Neuveden

Místo konání akce

Brno

Datum konání akce

20. 9. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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