Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F14%3APU110683" target="_blank" >RIV/00216305:26510/14:PU110683 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets

Popis výsledku v původním jazyce

We surveyed chief financial officers (CFOs) in the Czech and Polish enterprises to compare practice in the CEE region to findings in previous empirical studies and theoretical approaches in the area of initial public offering (IPO) motivation. Based on an extensive review of IPO-oriented academic literature two groups of IPO motivation have been distinguished: The first group consists of financial motives, the second group consists of non-financial (marketing) motives. The intent of this study requiredto collect primary data via interviews and questionnaires. The survey results can be summarised as follows. Regarding the motivation, financial factors predominate. First of all, raising external capital as a motive for going public received the strongest support from the respondents both in the Czech Republic and Poland. Surprisingly, more than 50% in both countries believe that the IPO will have a positive impact on its image and publicity. The CFOs point out that enhancing firm reputa

Název v anglickém jazyce

Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets

Popis výsledku anglicky

We surveyed chief financial officers (CFOs) in the Czech and Polish enterprises to compare practice in the CEE region to findings in previous empirical studies and theoretical approaches in the area of initial public offering (IPO) motivation. Based on an extensive review of IPO-oriented academic literature two groups of IPO motivation have been distinguished: The first group consists of financial motives, the second group consists of non-financial (marketing) motives. The intent of this study requiredto collect primary data via interviews and questionnaires. The survey results can be summarised as follows. Regarding the motivation, financial factors predominate. First of all, raising external capital as a motive for going public received the strongest support from the respondents both in the Czech Republic and Poland. Surprisingly, more than 50% in both countries believe that the IPO will have a positive impact on its image and publicity. The CFOs point out that enhancing firm reputa

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA13-38047S" target="_blank" >GA13-38047S: Strategie IPO ? specifické přístupy v regionu CEE</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing i Rynek

ISSN

1231-7853

e-ISSN

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Svazek periodika

2014

Číslo periodika v rámci svazku

8

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

6

Strana od-do

550-555

Kód UT WoS článku

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EID výsledku v databázi Scopus

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