The country-of-origin effect and its influence on consumer's purchasing decision

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU113838" target="_blank" >RIV/00216305:26510/15:PU113838 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.11118/actaun201563020667" target="_blank" >http://dx.doi.org/10.11118/actaun201563020667</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201563020667" target="_blank" >10.11118/actaun201563020667</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The country-of-origin effect and its influence on consumer's purchasing decision

Popis výsledku v původním jazyce

The aim of this article is to provide the results of research focused on the topic connected with the country of origin eff ect and its infl uence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively infl uence them. This study contains the results which refl ect the opinion of consumers in condition of the Czech Republic in connection with the country of origin eff ect, consumer ethnocentrism and consumer patriotism and its infl uence in the wine industry.

Název v anglickém jazyce

The country-of-origin effect and its influence on consumer's purchasing decision

Popis výsledku anglicky

The aim of this article is to provide the results of research focused on the topic connected with the country of origin eff ect and its infl uence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively infl uence them. This study contains the results which refl ect the opinion of consumers in condition of the Czech Republic in connection with the country of origin eff ect, consumer ethnocentrism and consumer patriotism and its infl uence in the wine industry.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50602 - Public administration

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

2464-8310

Svazek periodika

63

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

667-673

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-84930022516