Internal Corporate Communication in the Era of New Digital Technology and Industry 4.0

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU118073" target="_blank" >RIV/00216305:26510/15:PU118073 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Internal Corporate Communication in the Era of New Digital Technology and Industry 4.0

Popis výsledku v původním jazyce

Research purpose: The objective of the paper is to address the current state of knowledge regarding internal corporate communication in the coming era represented by the 4th industrial revolution supported by new digital technologies. Methodology/methods: For completion of the objective was used the method of secondary data collection was used together with comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders ? digital signage and of the phenomenon of the Industry 4.0. Findings: The article finds that the coming era of the Industry 4.0 cannot be successful till it goes along with modern forms of managing and leading of people. It will ask for a new approach from management with a view to participation, influence, diversity and life-balance of workforce. The new model, way and form of int

Název v anglickém jazyce

Internal Corporate Communication in the Era of New Digital Technology and Industry 4.0

Popis výsledku anglicky

Research purpose: The objective of the paper is to address the current state of knowledge regarding internal corporate communication in the coming era represented by the 4th industrial revolution supported by new digital technologies. Methodology/methods: For completion of the objective was used the method of secondary data collection was used together with comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders ? digital signage and of the phenomenon of the Industry 4.0. Findings: The article finds that the coming era of the Industry 4.0 cannot be successful till it goes along with modern forms of managing and leading of people. It will ask for a new approach from management with a view to participation, influence, diversity and life-balance of workforce. The new model, way and form of int

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Workshop specifického výzkumu 2015

ISBN

978-80-214-5332-6

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

68-73

Název nakladatele

Vysoké učení technické v Brně, Fakulta podnikatelská

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

4. 12. 2015

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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