Environmental Reporting as a Part of a Marketing Communication

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU119541" target="_blank" >RIV/00216305:26510/16:PU119541 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1007/978-3-319-33865-1_42" target="_blank" >http://dx.doi.org/10.1007/978-3-319-33865-1_42</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-319-33865-1_42" target="_blank" >10.1007/978-3-319-33865-1_42</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Environmental Reporting as a Part of a Marketing Communication

Popis výsledku v původním jazyce

The paper aims to examine the role of environmental reporting as the part of marketing communication of a company. This corporate activity can play the important role towards company’s various stakeholders, especially to customers and suppliers. They can evaluate the impact of such marketing information on a company´s corporate reputation and brand image. The research is focused on small and medium-sized enterprises operating in the manufacturing industry. Data applied in the paper has been tested through Chi-square test. Research presented in this paper has proved that environmental reporting positively influences concluding of new contracts. Environmental communication and labelling is an important source of information for environmentally conscious consumers and it has the potential to influence their decision-making.

Název v anglickém jazyce

Environmental Reporting as a Part of a Marketing Communication

Popis výsledku anglicky

The paper aims to examine the role of environmental reporting as the part of marketing communication of a company. This corporate activity can play the important role towards company’s various stakeholders, especially to customers and suppliers. They can evaluate the impact of such marketing information on a company´s corporate reputation and brand image. The research is focused on small and medium-sized enterprises operating in the manufacturing industry. Data applied in the paper has been tested through Chi-square test. Research presented in this paper has proved that environmental reporting positively influences concluding of new contracts. Environmental communication and labelling is an important source of information for environmentally conscious consumers and it has the potential to influence their decision-making.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Strategic Innovative Marketing

ISBN

978-3-319-33863-7

Počet stran výsledku

6

Strana od-do

331-336

Počet stran knihy

750

Název nakladatele

Springer International Publishing

Místo vydání

Mykonos, Greece

Kód UT WoS kapitoly

000405332300042