Managerial Application of Business Model in Respect to Macroeconomical Development

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU119861" target="_blank" >RIV/00216305:26510/16:PU119861 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Managerial Application of Business Model in Respect to Macroeconomical Development

Popis výsledku v původním jazyce

Business models have become an indispensable tool for managers exploited at all stages of their business and its application is possible in all segments. Its use has been found in marketing (Trebaljevac, Bojovic, 2015; Wallnöfer, Hacklin, 2013) in the innovations (Bonazzi, Zilber, 2014; Euchner, Ganguly, 2014) in the management of multiple values (Kita, 2015; Kita, 2014) in the creation of a business plan (Hanshaw, 2015; Dudin, Kutsuri, Fedorova, Dzusova, Namitulina, 2015) and in strategic management (Stan, 2013; Jaakko, Juha-Antti, Arjo, Henrikki, 2011). This article describes the application of Business Model Canvas as a management tool in the macroeconomic development of economy. The application is supported by the results of an investigating qualitative research, which took place in 2015 among IT managers in the Czech Republic. The elaboration of the questions in other segments is expected in the future.

Název v anglickém jazyce

Managerial Application of Business Model in Respect to Macroeconomical Development

Popis výsledku anglicky

Business models have become an indispensable tool for managers exploited at all stages of their business and its application is possible in all segments. Its use has been found in marketing (Trebaljevac, Bojovic, 2015; Wallnöfer, Hacklin, 2013) in the innovations (Bonazzi, Zilber, 2014; Euchner, Ganguly, 2014) in the management of multiple values (Kita, 2015; Kita, 2014) in the creation of a business plan (Hanshaw, 2015; Dudin, Kutsuri, Fedorova, Dzusova, Namitulina, 2015) and in strategic management (Stan, 2013; Jaakko, Juha-Antti, Arjo, Henrikki, 2011). This article describes the application of Business Model Canvas as a management tool in the macroeconomic development of economy. The application is supported by the results of an investigating qualitative research, which took place in 2015 among IT managers in the Czech Republic. The elaboration of the questions in other segments is expected in the future.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50602 - Public administration

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 10th International Conference

ISBN

978-80-87325-10-0

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

75-82

Název nakladatele

Neuveden

Místo vydání

Prague

Místo konání akce

Praha

Datum konání akce

4. 11. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000417344900008