DEVELOPMENT OF ENTREPRENEURIAL SKILLS AND COMPETENCES THROUGH BUSINESS SIMULATIONS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU120866" target="_blank" >RIV/00216305:26510/16:PU120866 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5593/sgemsocial2016B25" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2016B25</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5593/sgemsocial2016B25" target="_blank" >10.5593/sgemsocial2016B25</a>

Jazyk výsledku

angličtina

Název v původním jazyce

DEVELOPMENT OF ENTREPRENEURIAL SKILLS AND COMPETENCES THROUGH BUSINESS SIMULATIONS

Popis výsledku v původním jazyce

The purpose of this paper is to illustrate how business simulations - as active modes of entrepreneurship education - contribute to achieving higher levels of critical thinking, deeper understanding and efficient grasping of a set of key entrepreneurial skills and competences. This study analyses the role of business simulation in the development of these skills and competences in the teaching/learning process in the master´s courses at the Faculty of Business and Management, Brno University of Technology. The authors propose a set of activities that can be overlaid on a business simulation to enhance the learning experience. They are analysing links between different variables in the process of evaluation a students’ performance. The data are obtained from both simulation itself (comparison of 50 student´s teams) and from students’ feedback (195 questionnaires) – covering the whole students´ cohort from this academic year. The analyses characterize also the differences in performance of two different study programmes, identifying the influence of different study background of particular students´ cohorts. Arithmetic mean method is used to identify which skills and competences are crucial for entrepreneurship education Null and alternative hypotheses are formulated to investigate if there are statistically significant differences in performance between two study programmes. Mann-Whitney U method is used to test the hypotheses. Data sets were processed in the software IBM SPSS 22 Statistics. Obtained data suggest that the enhanced simulation-based teaching/learning approach provided a valuable platform for achieving the learning outcomes. The value for marketing educators consists of the fact, that the proposed teaching/learning approaches can be used in a wide spectrum of business simulation, thereby providing more guidance to students and instructors alike.

Název v anglickém jazyce

DEVELOPMENT OF ENTREPRENEURIAL SKILLS AND COMPETENCES THROUGH BUSINESS SIMULATIONS

Popis výsledku anglicky

The purpose of this paper is to illustrate how business simulations - as active modes of entrepreneurship education - contribute to achieving higher levels of critical thinking, deeper understanding and efficient grasping of a set of key entrepreneurial skills and competences. This study analyses the role of business simulation in the development of these skills and competences in the teaching/learning process in the master´s courses at the Faculty of Business and Management, Brno University of Technology. The authors propose a set of activities that can be overlaid on a business simulation to enhance the learning experience. They are analysing links between different variables in the process of evaluation a students’ performance. The data are obtained from both simulation itself (comparison of 50 student´s teams) and from students’ feedback (195 questionnaires) – covering the whole students´ cohort from this academic year. The analyses characterize also the differences in performance of two different study programmes, identifying the influence of different study background of particular students´ cohorts. Arithmetic mean method is used to identify which skills and competences are crucial for entrepreneurship education Null and alternative hypotheses are formulated to investigate if there are statistically significant differences in performance between two study programmes. Mann-Whitney U method is used to test the hypotheses. Data sets were processed in the software IBM SPSS 22 Statistics. Obtained data suggest that the enhanced simulation-based teaching/learning approach provided a valuable platform for achieving the learning outcomes. The value for marketing educators consists of the fact, that the proposed teaching/learning approaches can be used in a wide spectrum of business simulation, thereby providing more guidance to students and instructors alike.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50201 - Economic Theory

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

3rd International Multidisciplinary Scientific Conference on Social Sciences & Art

ISBN

978-619-7105-75-9

ISSN

2367-5659

e-ISSN

—

Počet stran výsledku

7

Strana od-do

183-189

Název nakladatele

STEF92 Technology, Ltd.

Místo vydání

Bulharsko, Albena

Místo konání akce

Albena

Datum konání akce

24. 8. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000395727200024