Effectiveness of marketing mix activities in engineering companies in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU123225" target="_blank" >RIV/00216305:26510/17:PU123225 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1515/danb-2017-0004" target="_blank" >http://dx.doi.org/10.1515/danb-2017-0004</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/danb-2017-0004" target="_blank" >10.1515/danb-2017-0004</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Effectiveness of marketing mix activities in engineering companies in the Czech Republic

Popis výsledku v původním jazyce

The effectiveness of marketing activities has become important, especially in the industrial environment. In an industrial environment, there is a prerequisite for the success of strategic marketing objectives in relation to corporate strategy. The main aim of the paper is to determine whether the realization of marketing activities is influenced by corporate size. For this reason, a questionnaire survey was used, focusing on engineering companies operating in the Czech Republic. To process the results of the questionnaire survey, both basic types of descriptive statistics and Pearson’s chi-square test were used on the selected dataset. The data were processed using the statistical program IBM SPSS Statistics 22. The conclusions provide characteristics of the limitations of research and its potential further direction.

Název v anglickém jazyce

Effectiveness of marketing mix activities in engineering companies in the Czech Republic

Popis výsledku anglicky

The effectiveness of marketing activities has become important, especially in the industrial environment. In an industrial environment, there is a prerequisite for the success of strategic marketing objectives in relation to corporate strategy. The main aim of the paper is to determine whether the realization of marketing activities is influenced by corporate size. For this reason, a questionnaire survey was used, focusing on engineering companies operating in the Czech Republic. To process the results of the questionnaire survey, both basic types of descriptive statistics and Pearson’s chi-square test were used on the selected dataset. The data were processed using the statistical program IBM SPSS Statistics 22. The conclusions provide characteristics of the limitations of research and its potential further direction.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50603 - Organisation theory

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Danube

ISSN

1804-6746

e-ISSN

1804-8285

Svazek periodika

8

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

45-55

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85017589979