Approaches to the classification of high-tech companies from the negative and positive point of view

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Approaches to the classification of high-tech companies from the negative and positive point of view

Popis výsledku v původním jazyce

Purpose of the article: The article analyzes approaches to demarcation and defining high-tech companies from the point of view of economic activities, research and development, international patent classification, their readiness for a period called Industry 4.0. and their real behavior. It analyzes the specifics of the individual classifications, compares them and focuses on defining this concept towards future research to determine the use of current approaches in the management of these companies, revealing their specifics and recommending tools suitable for successful enforcement of these companies in global competition. Methodology/methods: Content analysis, including methods and rules for defining the term high-tech company. Scientific aim: The main objective is to define a specific group of economic entities - high tech companies - from the perspective of classification of economic activities, according to international patent classification, realization of its own research and development, according to readiness within Industry 4.0 for identifying the application of current marketing approaches in the management of these companies. Findings: In order to define the term high-tech company, we meet many approaches and different definitions, mostly aimed at a particular intent or determination, not a generic term. The article analyzes the individual approaches in detail and on the basis of their mutual comparison and evaluation, for the future research was chosen the intersection of three basic views within the Czech Republic. Conclusions: Following the definition of high-tech companies, which is necessary to analyze and apply current marketing approaches in the management of these companies, the next step in the implementation of the research will be the validation of the capability of the existing criteria and the addition of other, statistically significant criteria defining the high-tech company.

Název v anglickém jazyce

Approaches to the classification of high-tech companies from the negative and positive point of view

Popis výsledku anglicky

Purpose of the article: The article analyzes approaches to demarcation and defining high-tech companies from the point of view of economic activities, research and development, international patent classification, their readiness for a period called Industry 4.0. and their real behavior. It analyzes the specifics of the individual classifications, compares them and focuses on defining this concept towards future research to determine the use of current approaches in the management of these companies, revealing their specifics and recommending tools suitable for successful enforcement of these companies in global competition. Methodology/methods: Content analysis, including methods and rules for defining the term high-tech company. Scientific aim: The main objective is to define a specific group of economic entities - high tech companies - from the perspective of classification of economic activities, according to international patent classification, realization of its own research and development, according to readiness within Industry 4.0 for identifying the application of current marketing approaches in the management of these companies. Findings: In order to define the term high-tech company, we meet many approaches and different definitions, mostly aimed at a particular intent or determination, not a generic term. The article analyzes the individual approaches in detail and on the basis of their mutual comparison and evaluation, for the future research was chosen the intersection of three basic views within the Czech Republic. Conclusions: Following the definition of high-tech companies, which is necessary to analyze and apply current marketing approaches in the management of these companies, the next step in the implementation of the research will be the validation of the capability of the existing criteria and the addition of other, statistically significant criteria defining the high-tech company.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50602 - Public administration

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Selected papers: Perspective of Business and Entrepreneurship Development in Digital Age: Economic, Management, Finance and System Engineering from the Academic and Practitioners Views

ISBN

978-80-214-5532-0

ISSN

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e-ISSN

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Počet stran výsledku

156

Strana od-do

125-136

Název nakladatele

Vysoké učení technické v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

20. 9. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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