Customers’ Behaviour According to Their Reaction on Communication of Vegetarianism in Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F19%3APU132262" target="_blank" >RIV/00216305:26510/19:PU132262 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customers’ Behaviour According to Their Reaction on Communication of Vegetarianism in Czech Republic

Popis výsledku v původním jazyce

Lot of people in the whole world prefer kind of healthy life. In last decade they are increase the number because of different health problems such higher sensitiveness of lactose or gluten. These reasons lead to preferring vegetarianism as alimentary way in human being. In connection with marketing communication tools there could be made strong impact on behaviour of customers in the process of decision making process. Main objective of the paper is to find connection between marketing communication tools and suggestions of vegetarianism. Therefore, there was defined hypothesis, that there exist relationship between vegetarianism knowledge and marketing communication utensil. To confirm this hypothesis there was used questionnaire survey as primary research. Whole survey was focused on the topic of nutrition tendencies in group of young people (age from 15 to 30) according to their gender. There were asked 1597 persons to participate in the primary research. From this amount we receive 351 questionnaires, what mean 21,98% returned forms. The data were processed by application of statistical software IBM SPSS Statistics 25.

Název v anglickém jazyce

Customers’ Behaviour According to Their Reaction on Communication of Vegetarianism in Czech Republic

Popis výsledku anglicky

Lot of people in the whole world prefer kind of healthy life. In last decade they are increase the number because of different health problems such higher sensitiveness of lactose or gluten. These reasons lead to preferring vegetarianism as alimentary way in human being. In connection with marketing communication tools there could be made strong impact on behaviour of customers in the process of decision making process. Main objective of the paper is to find connection between marketing communication tools and suggestions of vegetarianism. Therefore, there was defined hypothesis, that there exist relationship between vegetarianism knowledge and marketing communication utensil. To confirm this hypothesis there was used questionnaire survey as primary research. Whole survey was focused on the topic of nutrition tendencies in group of young people (age from 15 to 30) according to their gender. There were asked 1597 persons to participate in the primary research. From this amount we receive 351 questionnaires, what mean 21,98% returned forms. The data were processed by application of statistical software IBM SPSS Statistics 25.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity 2018: Digital Mirrors - part I.

ISBN

978-80-8105-984-1

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

390-397

Název nakladatele

University of SS. Cyril and Methodius in Trnava

Místo vydání

Smolenice, SK

Místo konání akce

Smolenice, SK

Datum konání akce

6. 11. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000467818300038