Increasing the car use of young customers by integrating new technologies - recommendations for the automotive industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU139933" target="_blank" >RIV/00216305:26510/20:PU139933 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.konference.fbm.vutbr.cz/workshop/useruploads/files/sbornik/sbornik_workshopu_2020.pdf" target="_blank" >https://www.konference.fbm.vutbr.cz/workshop/useruploads/files/sbornik/sbornik_workshopu_2020.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Increasing the car use of young customers by integrating new technologies - recommendations for the automotive industry

Popis výsledku v původním jazyce

Abstract Purpose of the article: The article aims to address the reasons for the reduced car use of young people and make recommendations to the industry as to what specific equipment the car of the future should include for young customers in order to counteract the trend. Methodology/methods: The article summarizes the main trends and contents of the mentioned topic by a literature research as secondary research. These findings and trends are then supplemented by an online questionnaire as primary research. 107 persons, mostly between 20-30 years of age, were interviewed. The survey was conducted in Germany in both urban and rural areas and is therefore representative. Scientific aim: Find out what young customers want from the modern automobile. Findings: Young customers are not primarily interested in integrating modern technologies into their cars, but are more interested in a modern vehicle with well-known optional extras at a fair price. Technologies such as autonomous driving are not decisive

Název v anglickém jazyce

Increasing the car use of young customers by integrating new technologies - recommendations for the automotive industry

Popis výsledku anglicky

Abstract Purpose of the article: The article aims to address the reasons for the reduced car use of young people and make recommendations to the industry as to what specific equipment the car of the future should include for young customers in order to counteract the trend. Methodology/methods: The article summarizes the main trends and contents of the mentioned topic by a literature research as secondary research. These findings and trends are then supplemented by an online questionnaire as primary research. 107 persons, mostly between 20-30 years of age, were interviewed. The survey was conducted in Germany in both urban and rural areas and is therefore representative. Scientific aim: Find out what young customers want from the modern automobile. Findings: Young customers are not primarily interested in integrating modern technologies into their cars, but are more interested in a modern vehicle with well-known optional extras at a fair price. Technologies such as autonomous driving are not decisive

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů