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How do university students perceive visual smog in historic city centers?

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU141072" target="_blank" >RIV/00216305:26510/21:PU141072 - isvavai.cz</a>

  • Výsledek na webu

    <a href="http://www.wz.uw.edu.pl/portaleFiles/7948-Summer%20Semin/ss_in_marketing/2021/Abstracts_2021.pdf" target="_blank" >http://www.wz.uw.edu.pl/portaleFiles/7948-Summer%20Semin/ss_in_marketing/2021/Abstracts_2021.pdf</a>

  • DOI - Digital Object Identifier

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    How do university students perceive visual smog in historic city centers?

  • Popis výsledku v původním jazyce

    Purpose. In recent years, visual smog (also referred to as visual pollution) has been increasingly discussed, whether it is an interview in the media or is used by architects dealing with urban planning, or graphic designers and other experts in the field of visual communication. Visual smog consists in overlapping public space, not only urban, but also other landscapes, with a cloak of advertising that is not adapted to its surroundings. The situation of visual smog is already being solved in many world cities, but more and more attention is being paid to it in some Czech cities, such as Prague, Znojmo or Brno. The aim of the paper is to find out how university students perceive visual smog in historic city centers. Methodology. To better understand the issue, 449 university students from Brno University of Technology were contacted to find out the perception of visual smog. An online questionnaire survey focused on university students took place in March 2021. Young people were asked about their per

  • Název v anglickém jazyce

    How do university students perceive visual smog in historic city centers?

  • Popis výsledku anglicky

    Purpose. In recent years, visual smog (also referred to as visual pollution) has been increasingly discussed, whether it is an interview in the media or is used by architects dealing with urban planning, or graphic designers and other experts in the field of visual communication. Visual smog consists in overlapping public space, not only urban, but also other landscapes, with a cloak of advertising that is not adapted to its surroundings. The situation of visual smog is already being solved in many world cities, but more and more attention is being paid to it in some Czech cities, such as Prague, Znojmo or Brno. The aim of the paper is to find out how university students perceive visual smog in historic city centers. Methodology. To better understand the issue, 449 university students from Brno University of Technology were contacted to find out the perception of visual smog. An online questionnaire survey focused on university students took place in March 2021. Young people were asked about their per

Klasifikace

  • Druh

    O - Ostatní výsledky

  • CEP obor

  • OECD FORD obor

    50204 - Business and management

Návaznosti výsledku

  • Projekt

  • Návaznosti

    S - Specificky vyzkum na vysokych skolach

Ostatní

  • Rok uplatnění

    2021

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů