Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F23%3APU149273" target="_blank" >RIV/00216305:26510/23:PU149273 - isvavai.cz</a>

Výsledek na webu

<a href="https://inzeko.ktu.lt/index.php/EE/article/view/30696" target="_blank" >https://inzeko.ktu.lt/index.php/EE/article/view/30696</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5755/j01.ee.34.4.30696" target="_blank" >10.5755/j01.ee.34.4.30696</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers

Popis výsledku v původním jazyce

The issue of managerial decision-making in relation to customers plays a significant role in any enterprise. Managerial decisions are often based on input information that is difficult to quantify. Therefore, common statistical methods cannot be easily used. A trend is the least informative quantifier. The goal of the paper is to present a new formal tool of the managerial decision-making process based on the trend model. This tool is demonstrated using the following variables: word of mouth, electronic word of mouth, brand trust, consumer experience and consumer price perception. These variables were chosen from scientific papers that confirmed a relationship among them. A trend analysis of the model involves assessing the relevant group of particular situations. The model’s predictions can be described as a sequence of these scenarios. The findings show that the trend model is a powerful and suitable tool in the managerial decision-making process.

Název v anglickém jazyce

Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers

Popis výsledku anglicky

The issue of managerial decision-making in relation to customers plays a significant role in any enterprise. Managerial decisions are often based on input information that is difficult to quantify. Therefore, common statistical methods cannot be easily used. A trend is the least informative quantifier. The goal of the paper is to present a new formal tool of the managerial decision-making process based on the trend model. This tool is demonstrated using the following variables: word of mouth, electronic word of mouth, brand trust, consumer experience and consumer price perception. These variables were chosen from scientific papers that confirmed a relationship among them. A trend analysis of the model involves assessing the relevant group of particular situations. The model’s predictions can be described as a sequence of these scenarios. The findings show that the trend model is a powerful and suitable tool in the managerial decision-making process.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Inzinerine Ekonomika-Engineering Economics

ISSN

1392-2785

e-ISSN

2029-5839

Svazek periodika

34

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

13

Strana od-do

412-424

Kód UT WoS článku

001094744000004

EID výsledku v databázi Scopus

2-s2.0-85175995877