The Innovative Development of Russian regions with Use of Marketing Tools

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000132" target="_blank" >RIV/02819180:_____/19:#0000132 - isvavai.cz</a>

Výsledek na webu

<a href="https://msed.vse.cz/msed_2019/sbornik/toc.html" target="_blank" >https://msed.vse.cz/msed_2019/sbornik/toc.html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18267/pr.2019.los.186.147" target="_blank" >10.18267/pr.2019.los.186.147</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Innovative Development of Russian regions with Use of Marketing Tools

Popis výsledku v původním jazyce

The goal of the paper is to present the use of specific marketing tools in promoting the innovative development of Russian regions in order to make Russia one of the most technologically advanced countries in the world. Achieving the goal of the paper is based on the trend analysis and comparative assessment of marketing tools used in promoting the innovative development of Russian regions. Based on these results the paper discusses marketing evolution of different territories in Russia and in the world, summarizes tendencies of innovative development in Russia and in foreign countries, and presents problems and perspectives of using specific marketing tools in promoting the innovative development of Russian regions. The results support research assumption that using specific marketing tools (particularly tools of brand and sensor marketing) can promote the innovative development of Russian regions. It allows formulating proposals for the development and implementation of regional marketing strategies for promoting the innovative development of specific Russian regions.

Název v anglickém jazyce

The Innovative Development of Russian regions with Use of Marketing Tools

Popis výsledku anglicky

The goal of the paper is to present the use of specific marketing tools in promoting the innovative development of Russian regions in order to make Russia one of the most technologically advanced countries in the world. Achieving the goal of the paper is based on the trend analysis and comparative assessment of marketing tools used in promoting the innovative development of Russian regions. Based on these results the paper discusses marketing evolution of different territories in Russia and in the world, summarizes tendencies of innovative development in Russia and in foreign countries, and presents problems and perspectives of using specific marketing tools in promoting the innovative development of Russian regions. The results support research assumption that using specific marketing tools (particularly tools of brand and sensor marketing) can promote the innovative development of Russian regions. It allows formulating proposals for the development and implementation of regional marketing strategies for promoting the innovative development of specific Russian regions.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Days of Statistics and Economics Conference Proceedings

ISBN

9788087990186

ISSN

—

e-ISSN

—

Počet stran výsledku

10

Strana od-do

1599-1608

Název nakladatele

Libuše Macáková, MELANDRIUM

Místo vydání

Fügnerova 691 274 01 Slaný

Místo konání akce

Praha

Datum konání akce

5. 9. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—