Strategic Communication's Role in Eliminating Disinformation's Impact in Time of Current Geopolitical Challenges

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F24%3A%230000181" target="_blank" >RIV/02819180:_____/24:#0000181 - isvavai.cz</a>

Výsledek na webu

<a href="https://journals.unob.cz/index.php/CNDCGS/article/view/2099" target="_blank" >https://journals.unob.cz/index.php/CNDCGS/article/view/2099</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3849/cndcgs.2024.99" target="_blank" >10.3849/cndcgs.2024.99</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Strategic Communication's Role in Eliminating Disinformation's Impact in Time of Current Geopolitical Challenges

Popis výsledku v původním jazyce

The article presents strategic communication as one of the tools used to counter disinformation, especially during global security challenges, which undoubtedly includes the fight against disinformation. Disinformation has recently become a significant global security challenge that individual states must face. In this context, individual states and international organizations are looking for practical tools to eliminate the effects of disinformation campaigns. Strategic communicationundoubtedly belongs among these tools. Nevertheless, strategic communication has several advantages compared to other approaches, such as restrictive measures or educational activities based on critical thinking. The advantage of strategic communication is that we choose the topics we want to communicate ourselves and the methods and tools for their dissemination. In this way, we will avoid several negative effects, such as deepening the polarization of society or cognitive dissonance. Attention is paid to the institutional security of strategic communications. Creating an ecosystem that would mainly operate outside state institutions appears to be effective. This contribution aims to present the optimal strategic communication model and its pillars. Another effort is to present the so-called strategic communication ecosystem, itsmission, and its role in the fight against disinformation.

Název v anglickém jazyce

Strategic Communication's Role in Eliminating Disinformation's Impact in Time of Current Geopolitical Challenges

Popis výsledku anglicky

The article presents strategic communication as one of the tools used to counter disinformation, especially during global security challenges, which undoubtedly includes the fight against disinformation. Disinformation has recently become a significant global security challenge that individual states must face. In this context, individual states and international organizations are looking for practical tools to eliminate the effects of disinformation campaigns. Strategic communicationundoubtedly belongs among these tools. Nevertheless, strategic communication has several advantages compared to other approaches, such as restrictive measures or educational activities based on critical thinking. The advantage of strategic communication is that we choose the topics we want to communicate ourselves and the methods and tools for their dissemination. In this way, we will avoid several negative effects, such as deepening the polarization of society or cognitive dissonance. Attention is paid to the institutional security of strategic communications. Creating an ecosystem that would mainly operate outside state institutions appears to be effective. This contribution aims to present the optimal strategic communication model and its pillars. Another effort is to present the so-called strategic communication ecosystem, itsmission, and its role in the fight against disinformation.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50902 - Social sciences, interdisciplinary

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

CHALLENGES TO NATIONAL DEFENCE IN CONTEMPORARY GEOPOLITICAL SITUATIONCNDCGS’2024

ISBN

—

ISSN

2538-8959

e-ISSN

2669-2023

Počet stran výsledku

6

Strana od-do

99-104

Název nakladatele

General Jonas Žemaitis Military Academy of Lithuania, and University of Defence, CzechRepublic2024

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

11. 9. 2024

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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