Impacts of globalization on the behaviour of young consumers

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Impacts of globalization on the behaviour of young consumers

Popis výsledku v původním jazyce

Globalization has developed the interconnection of national economies and has become an effective platform in the development of international trade. At the current time, when the world is recovering from the effects of the COVID 19 pandemic and the current political-military crisis between Russia and Ukraine, it can be expected that changes in consumer behavior will occur in Europe. The increase in consumer goods inflation and high energy prices will be a clear cause of this. The article tries to find realistic ways to minimize the negative effects of the current global crisis of international trade on the needs and interests of young consumers based on a complex analytical consideration. The main methods used are a structured analysis of real facts regarding the impact of globalization on national economic interests and the behavior of consumers from generation Z, as well as a cognitive description of the facts, as well as synthesis methods, logical and deductive procedures in order to verify the proposed paths leading to the minimization of the impact of globalization on consumer behavior. The article will present the consequences of the current global crises on the national economy of the Czech Republic and their influence on the change in the behavior of young consumers of generation Z and will provide general recommendations for mitigating the negative effects of the current global trade crisis on the surveyed consumers.

Název v anglickém jazyce

Impacts of globalization on the behaviour of young consumers

Popis výsledku anglicky

Globalization has developed the interconnection of national economies and has become an effective platform in the development of international trade. At the current time, when the world is recovering from the effects of the COVID 19 pandemic and the current political-military crisis between Russia and Ukraine, it can be expected that changes in consumer behavior will occur in Europe. The increase in consumer goods inflation and high energy prices will be a clear cause of this. The article tries to find realistic ways to minimize the negative effects of the current global crisis of international trade on the needs and interests of young consumers based on a complex analytical consideration. The main methods used are a structured analysis of real facts regarding the impact of globalization on national economic interests and the behavior of consumers from generation Z, as well as a cognitive description of the facts, as well as synthesis methods, logical and deductive procedures in order to verify the proposed paths leading to the minimization of the impact of globalization on consumer behavior. The article will present the consequences of the current global crises on the national economy of the Czech Republic and their influence on the change in the behavior of young consumers of generation Z and will provide general recommendations for mitigating the negative effects of the current global trade crisis on the surveyed consumers.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES

ISBN

9788081543326

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

409-416

Název nakladatele

UNIVERSITY OF ZILINA, The Faculty of Operation and Economics of Transport and Communications, Department of Economics.

Místo vydání

Žilina (SR)

Místo konání akce

Rájecké Teplice (SR)

Datum konání akce

12. 10. 2022

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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