IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F22%3AN0000001" target="_blank" >RIV/25619161:_____/22:N0000001 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.33543/1201" target="_blank" >http://dx.doi.org/10.33543/1201</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.33543/1201" target="_blank" >10.33543/1201</a>

Jazyk výsledku

angličtina

Název v původním jazyce

IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES

Popis výsledku v původním jazyce

The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.

Název v anglickém jazyce

IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES

Popis výsledku anglicky

The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AD ALTA, Journal of Interdisciplinary Research

ISSN

1804-7890

e-ISSN

—

Svazek periodika

12

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

4

Strana od-do

135-138

Kód UT WoS článku

000833537700022

EID výsledku v databázi Scopus

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