Importance of quality of life and social indicators in contemporary marketing

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26033909%3A_____%2F20%3AN0000022" target="_blank" >RIV/26033909:_____/20:N0000022 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/25739018:_____/20:N0000012

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Importance of quality of life and social indicators in contemporary marketing

Popis výsledku v původním jazyce

The quality of life concept is becoming increasingly important for major corporations which use corporate social responsibility schemes to cover this area for consumers. The second half is centred on certain methodological issues of social indicators and their interconnecting with the progressively imperative subject of security. These six key areas of social indicators in contemporary marketing: household, work, health, family, transport and education. We further argue that some kind of security should be included as the perceived dangers can have a tremendous impact on the well-being of a person. In the last part, we will discuss the four repeated empirical types of research from 2005 through 2015 which shows the genuine case of security issues and quality of life in Brno (the Czech Republic). Moreover, our paper accommodates early apparent changes in contemporary marketing due to Covid-19 pandemic around the globe.

Název v anglickém jazyce

Importance of quality of life and social indicators in contemporary marketing

Popis výsledku anglicky

The quality of life concept is becoming increasingly important for major corporations which use corporate social responsibility schemes to cover this area for consumers. The second half is centred on certain methodological issues of social indicators and their interconnecting with the progressively imperative subject of security. These six key areas of social indicators in contemporary marketing: household, work, health, family, transport and education. We further argue that some kind of security should be included as the perceived dangers can have a tremendous impact on the well-being of a person. In the last part, we will discuss the four repeated empirical types of research from 2005 through 2015 which shows the genuine case of security issues and quality of life in Brno (the Czech Republic). Moreover, our paper accommodates early apparent changes in contemporary marketing due to Covid-19 pandemic around the globe.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business

ISBN

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ISSN

2671-132X

e-ISSN

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Počet stran výsledku

12

Strana od-do

768-779

Název nakladatele

University of Zagreb - Faculty of Economics & Business

Místo vydání

Zagreb

Místo konání akce

Zagreb

Datum konání akce

16. 6. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000630167000062