The possibilities of the use of modern technologies for the innovation of marketing communication activities of universities

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The possibilities of the use of modern technologies for the innovation of marketing communication activities of universities

Popis výsledku v původním jazyce

The aim of this contribution is to emphasise the perspectives of the social and of the marketing communication of universities with the ppublic in relation to the opportunities that bring new - particularly the telecommunication - technologies and the Internet. From the methodological point of view, the contribution is mainly based on the methods of analysis and synthesis of the theoretical and the practical aspects of communication when modern technologies are used.The discussion connects the theoretical data, practical experience of the author with suggestions and recommendations that are focused on the possibilities of the innovation of the current technologies of schools, on the possibilities of interactive and participative teaching techniques, onthe tools of the content marketing and on the mobile marketing applications. With the development of the Internet is expanding communication through computers, tablets, smart phones, or through the internet. Mobile phones offer more feat

Název v anglickém jazyce

The possibilities of the use of modern technologies for the innovation of marketing communication activities of universities

Popis výsledku anglicky

The aim of this contribution is to emphasise the perspectives of the social and of the marketing communication of universities with the ppublic in relation to the opportunities that bring new - particularly the telecommunication - technologies and the Internet. From the methodological point of view, the contribution is mainly based on the methods of analysis and synthesis of the theoretical and the practical aspects of communication when modern technologies are used.The discussion connects the theoretical data, practical experience of the author with suggestions and recommendations that are focused on the possibilities of the innovation of the current technologies of schools, on the possibilities of interactive and participative teaching techniques, onthe tools of the content marketing and on the mobile marketing applications. With the development of the Internet is expanding communication through computers, tablets, smart phones, or through the internet. Mobile phones offer more feat

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Nové trendy, New trends 2014

ISBN

978-80-87314-67-8

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

186-193

Název nakladatele

Soukromá vysoká škola ekonomická Znojmo

Místo vydání

Znojmo

Místo konání akce

Znojmo

Datum konání akce

1. 1. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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