Local Food and Beverages as a Tool of Destination Marketing

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F17%3AN0000047" target="_blank" >RIV/26441021:_____/17:N0000047 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.springer.com/gp/book/9783030160982" target="_blank" >https://www.springer.com/gp/book/9783030160982</a>
DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Local Food and Beverages as a Tool of Destination Marketing
Popis výsledku v původním jazyce
Local food and beverages, as a part of the local culture, allow visitors to enjoy the destination with all their senses. However, the role of local food and beverages is by destinations in the Czech Republic still underestimated. Local food and drink contribute to the authenticity of the destination and can enhance visitation, visitor’s spends, and the average length of visitor’s stays. When developer sustainably, destinations can use local food and beverages as a creative marketing tool to drive tourism developement.
Název v anglickém jazyce
Local Food and Beverages as a Tool of Destination Marketing
Popis výsledku anglicky
Local food and beverages, as a part of the local culture, allow visitors to enjoy the destination with all their senses. However, the role of local food and beverages is by destinations in the Czech Republic still underestimated. Local food and drink contribute to the authenticity of the destination and can enhance visitation, visitor’s spends, and the average length of visitor’s stays. When developer sustainably, destinations can use local food and beverages as a creative marketing tool to drive tourism developement.

Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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