The Impacts of Firm Characteristics on Social Media Usage Of SMEs: Evidence from the Czech Republic.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F20%3AN0000007" target="_blank" >RIV/26441021:_____/20:N0000007 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ijek.org/index.php/IJEK/article/view/111/100" target="_blank" >https://www.ijek.org/index.php/IJEK/article/view/111/100</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.37335/ijek.v8i1.111" target="_blank" >10.37335/ijek.v8i1.111</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Impacts of Firm Characteristics on Social Media Usage Of SMEs: Evidence from the Czech Republic.

Popis výsledku v původním jazyce

Comparing to larger businesses, SMEs face more barriers in their marketing operations since they have a lower amount of financial resources and assets. But the emergence of social media platforms has provided many chances for them to overcome these barriers by enabling them to do marketing and promotion activities. Although these social media channels are easy to access by each of their users, awareness, perceptions, capabilities of SMEs might differ when using these platforms. In this regard, this researchaims to analyze and find out whether social media usage differs among SMEs regarding their age and size.In parallel with this purpose, the researchers used an online questionnaire to collect data from 454 Czech SMEs. These SMEs were selected by applyinga random sampling method and then an online questionnaire was directed to the respondents who were owners and managers of these enterprises. To analyze the data, the researchers performed an Independent T-test in SPSS statistical program. According to theresults, social media usage does not differ between smaller-larger and younger-older SMEs. The reasons for these similarities among SMEs might stem from the industry that they operate, the cost of social media usage, and the age of younger firms’ executives. Nonexistence of the differences among analyzed Czech SMEs makes this paper differ from other studies. Some policy implementations are also offered by the researchers to increase awareness, skills, and usage of social media platforms by SMEs

Název v anglickém jazyce

The Impacts of Firm Characteristics on Social Media Usage Of SMEs: Evidence from the Czech Republic.

Popis výsledku anglicky

Comparing to larger businesses, SMEs face more barriers in their marketing operations since they have a lower amount of financial resources and assets. But the emergence of social media platforms has provided many chances for them to overcome these barriers by enabling them to do marketing and promotion activities. Although these social media channels are easy to access by each of their users, awareness, perceptions, capabilities of SMEs might differ when using these platforms. In this regard, this researchaims to analyze and find out whether social media usage differs among SMEs regarding their age and size.In parallel with this purpose, the researchers used an online questionnaire to collect data from 454 Czech SMEs. These SMEs were selected by applyinga random sampling method and then an online questionnaire was directed to the respondents who were owners and managers of these enterprises. To analyze the data, the researchers performed an Independent T-test in SPSS statistical program. According to theresults, social media usage does not differ between smaller-larger and younger-older SMEs. The reasons for these similarities among SMEs might stem from the industry that they operate, the cost of social media usage, and the age of younger firms’ executives. Nonexistence of the differences among analyzed Czech SMEs makes this paper differ from other studies. Some policy implementations are also offered by the researchers to increase awareness, skills, and usage of social media platforms by SMEs

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Entrepreneurial Knowledge

ISSN

2336-2960

e-ISSN

2336-2960

Svazek periodika

8

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

102-113

Kód UT WoS článku

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EID výsledku v databázi Scopus

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