Customer attitude to the local currency implementation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F22%3AN0000007" target="_blank" >RIV/26441021:_____/22:N0000007 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/04130081:_____/20:N0000006

Výsledek na webu

<a href="https://armgpublishing.com/journals/mmi/volume-11-issue-4/article-6/" target="_blank" >https://armgpublishing.com/journals/mmi/volume-11-issue-4/article-6/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21272/mmi.2020.4-06" target="_blank" >10.21272/mmi.2020.4-06</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Customer attitude to the local currency implementation

Popis výsledku v původním jazyce

Carrying local currencies into practice in limited geographical regions has become a major obstacle to overcome due to awareness and trust of potential users. In this context, the purpose of this research is to explore and examine how trust and knowledge of potential users about local currencies differ between their genders and working experiences. In line with this target, the researchers gained data from 413 workers in Cieszyn Silesia region by using questionnaire surveys. Chi-Square and Z-score tests were calculated by SPSS statistical software to get statistically significant differences between the determining variables. The analyses corroborated nonexistence of statistically significant differences between genders and work experiences in the local currency knowledge of potential users. Most of the respondents in the analyzed region were aware of local currencies. Publicity and prevalence of local currencies and mutual interactions between employees might be the reasons for the similarities in the knowledge of potential users. Furthermore, this study confirms that trust of workers differs regarding their gender and work experience. Comparing to men and more experienced potential users, the propensity of women and less experienced employees to trust local currencies is higher. The reasons for these differences in gender and work experiences might stem from the education levels, perceptions, adoptions, instincts and interests of potential users regarding these currencies. These results can be mounting evidence to consider for institutions, organizations, governments and practitioners when implementing local currencies to increase the competitiveness of less developed regions. This study is only limited to a region, and the respondents are only employees. Other limitations are that this research examines two obstacles of the implementations of local currencies and two characteristics of respondents, namely, age and work experience.

Název v anglickém jazyce

Customer attitude to the local currency implementation

Popis výsledku anglicky

Carrying local currencies into practice in limited geographical regions has become a major obstacle to overcome due to awareness and trust of potential users. In this context, the purpose of this research is to explore and examine how trust and knowledge of potential users about local currencies differ between their genders and working experiences. In line with this target, the researchers gained data from 413 workers in Cieszyn Silesia region by using questionnaire surveys. Chi-Square and Z-score tests were calculated by SPSS statistical software to get statistically significant differences between the determining variables. The analyses corroborated nonexistence of statistically significant differences between genders and work experiences in the local currency knowledge of potential users. Most of the respondents in the analyzed region were aware of local currencies. Publicity and prevalence of local currencies and mutual interactions between employees might be the reasons for the similarities in the knowledge of potential users. Furthermore, this study confirms that trust of workers differs regarding their gender and work experience. Comparing to men and more experienced potential users, the propensity of women and less experienced employees to trust local currencies is higher. The reasons for these differences in gender and work experiences might stem from the education levels, perceptions, adoptions, instincts and interests of potential users regarding these currencies. These results can be mounting evidence to consider for institutions, organizations, governments and practitioners when implementing local currencies to increase the competitiveness of less developed regions. This study is only limited to a region, and the respondents are only employees. Other limitations are that this research examines two obstacles of the implementations of local currencies and two characteristics of respondents, namely, age and work experience.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

<a href="/cs/project/TL02000562" target="_blank" >TL02000562: Výzkum potenciálu zavedení lokální měny pro udržitelný rozvoj území</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing and Management of Innovations

ISSN

2218-4511

e-ISSN

2227-6718

Svazek periodika

4

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

UA - Ukrajina

Počet stran výsledku

13

Strana od-do

76-89

Kód UT WoS článku

000598573000006

EID výsledku v databázi Scopus

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