Revenue Management In Hospitality Industry (Case Study of a Selected Congress Hotel)

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F19%3AN0000072" target="_blank" >RIV/26482789:_____/19:N0000072 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.aauni.edu/data/files/2019-ifrs-conference-proceedings-v5.pdf" target="_blank" >https://www.aauni.edu/data/files/2019-ifrs-conference-proceedings-v5.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Revenue Management In Hospitality Industry (Case Study of a Selected Congress Hotel)

Popis výsledku v původním jazyce

The paper focuses on the analyses of the impact of business segmentation on hotel financial performance. Empirical research includes a case study of the Grandior Hotel Prague. The impact of the business segment on the revenue is monitored on the basis of individual shares in the hotel income in the reference periods.The relationship between business mix and revenue optimization is examined on the basis of established statistical criteria. By focusing on a specific business mix, revenue can be maximized through different return, cost and risk characteristics of each segment. As a rule, business segments buy at different average prices and generate different revenues. Research on price elasticity of demand in different segments could help stabilize seasonal prince fluctuations. On the basisof the findings gathered, hotel revenue management optimization procedures are proposed.The methodical procedure is applied to a case study of a particular hotel. It is, however, designed to be generally applicable in the financial performance research of hotels. The theoretical framework is based on revenue and yield management practices in hotel and tourism. The results of this study are confronted with selected realized research.

Název v anglickém jazyce

Revenue Management In Hospitality Industry (Case Study of a Selected Congress Hotel)

Popis výsledku anglicky

The paper focuses on the analyses of the impact of business segmentation on hotel financial performance. Empirical research includes a case study of the Grandior Hotel Prague. The impact of the business segment on the revenue is monitored on the basis of individual shares in the hotel income in the reference periods.The relationship between business mix and revenue optimization is examined on the basis of established statistical criteria. By focusing on a specific business mix, revenue can be maximized through different return, cost and risk characteristics of each segment. As a rule, business segments buy at different average prices and generate different revenues. Research on price elasticity of demand in different segments could help stabilize seasonal prince fluctuations. On the basisof the findings gathered, hotel revenue management optimization procedures are proposed.The methodical procedure is applied to a case study of a particular hotel. It is, however, designed to be generally applicable in the financial performance research of hotels. The theoretical framework is based on revenue and yield management practices in hotel and tourism. The results of this study are confronted with selected realized research.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Proceedings 7th International Scientific Conference IFRS: GLOBAL RULES &amp; LOCAL USE - BEYOND THE NUMBERS

ISBN

978-80-87956-96-0

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

365-374

Název nakladatele

Metropolitan University Prague Press &amp; Anglo-American University

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

10. 10. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000649685400028