The CSR Perception of Front-line Employees of Luxury Fashion Businesses: Fun or Free for Sustainability?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F20%3AN0000043" target="_blank" >RIV/26482789:_____/20:N0000043 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.researchgate.net/publication/343513721_The_CSR_Perception_of_Front-_line_Employees_of_Luxury_Fashion_Businesses" target="_blank" >https://www.researchgate.net/publication/343513721_The_CSR_Perception_of_Front-_line_Employees_of_Luxury_Fashion_Businesses</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/orga-2020-0013" target="_blank" >10.2478/orga-2020-0013</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The CSR Perception of Front-line Employees of Luxury Fashion Businesses: Fun or Free for Sustainability?

Popis výsledku v původním jazyce

Background and Purpose: The sustainability projected into Corporate Social Responsibility (CSR) is pivotal for luxury fashion businesses and they heavily refer to it. However, do their front-line employees follow this trend? To achieve an effective and efficient CSR, the front-line employees have to share the CSR perception advanced by their businesses. The main objective of the study is to discover, critically assess and compare the CSR perception of the front-line employees of the top luxury fashion industry businesses located in Prague, Czech Republic. Design/ Methodology/Approach: An investigative case study of the CSR approach of such employees of all ten top luxury fashion businesses in Prague is performed while using a holistic Meta-Analysis, a manual Delphi method and three rounds of interviews, along with mystery shopping techniques. Results: The heterogenous conglomerate of data reveals: (i) problematic awareness of these employees, (ii) their ignorance of the legal setting, (iii) an imbalance and preferential focus, along with ignorance of certain CSR categories, (iv) direct and indirect contradictions and (v) a preoccupation with the fur issue. Conclusions: This alarming inconsistencies and ambiguity have strong implications for both science and practice, they call for more studies, a deeper understanding of causes and a prompt correction in order to make the CSR perception of these important inside stakeholders be in line with expectations.

Název v anglickém jazyce

The CSR Perception of Front-line Employees of Luxury Fashion Businesses: Fun or Free for Sustainability?

Popis výsledku anglicky

Background and Purpose: The sustainability projected into Corporate Social Responsibility (CSR) is pivotal for luxury fashion businesses and they heavily refer to it. However, do their front-line employees follow this trend? To achieve an effective and efficient CSR, the front-line employees have to share the CSR perception advanced by their businesses. The main objective of the study is to discover, critically assess and compare the CSR perception of the front-line employees of the top luxury fashion industry businesses located in Prague, Czech Republic. Design/ Methodology/Approach: An investigative case study of the CSR approach of such employees of all ten top luxury fashion businesses in Prague is performed while using a holistic Meta-Analysis, a manual Delphi method and three rounds of interviews, along with mystery shopping techniques. Results: The heterogenous conglomerate of data reveals: (i) problematic awareness of these employees, (ii) their ignorance of the legal setting, (iii) an imbalance and preferential focus, along with ignorance of certain CSR categories, (iv) direct and indirect contradictions and (v) a preoccupation with the fur issue. Conclusions: This alarming inconsistencies and ambiguity have strong implications for both science and practice, they call for more studies, a deeper understanding of causes and a prompt correction in order to make the CSR perception of these important inside stakeholders be in line with expectations.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Organizacija

ISSN

1318-5454

e-ISSN

1581-1832

Svazek periodika

53

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

SI - Slovinská republika

Počet stran výsledku

14

Strana od-do

198-211

Kód UT WoS článku

000565944300002

EID výsledku v databázi Scopus

2-s2.0-85093687659