Towards sustainable marketing: strategy in Slovak companies.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26968631%3A_____%2F15%3A%230000116" target="_blank" >RIV/26968631:_____/15:#0000116 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/49777513:23510/15:43926394

Výsledek na webu

<a href="http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2435" target="_blank" >http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2435</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Towards sustainable marketing: strategy in Slovak companies.

Popis výsledku v původním jazyce

Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern Europe. The conducted empirical survey examines the relationship between marketing strategy and sustainability from the perspective of enterprises in Slovakia. The authors have used binary logistic regression as an evaluation method. The empirical findings are based on 896 responses from different forms of companies in Slovak Republic. The results show that the legal form of a business organization is a relevant determinant of philosophy of sustainability when organization defines a marketing strategy and implements it into corporate strategy. Based on the results it can also be concluded that the environmental aspect of sustainability is determined by the size of organization and the sector of n

Název v anglickém jazyce

Towards sustainable marketing: strategy in Slovak companies.

Popis výsledku anglicky

Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern Europe. The conducted empirical survey examines the relationship between marketing strategy and sustainability from the perspective of enterprises in Slovakia. The authors have used binary logistic regression as an evaluation method. The empirical findings are based on 896 responses from different forms of companies in Slovak Republic. The results show that the legal form of a business organization is a relevant determinant of philosophy of sustainability when organization defines a marketing strategy and implements it into corporate strategy. Based on the results it can also be concluded that the environmental aspect of sustainability is determined by the size of organization and the sector of n

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Amfiteatru Economic

ISSN

1582-9146

e-ISSN

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Svazek periodika

17

Číslo periodika v rámci svazku

40

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

17

Strana od-do

855-871

Kód UT WoS článku

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EID výsledku v databázi Scopus

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