Trademarks „Souslik friendly vineyard“ and „Souslik friendly orchard“ – two years’ experience

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F28064933%3A_____%2F18%3AN0000008" target="_blank" >RIV/28064933:_____/18:N0000008 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.sakerlife3.mme.hu" target="_blank" >http://www.sakerlife3.mme.hu</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Trademarks „Souslik friendly vineyard“ and „Souslik friendly orchard“ – two years’ experience

Popis výsledku v původním jazyce

oral presentation at VII.European Ground Squirrel Meeting (1.-5.10.2018, Budapest, Hungary) In the Czech Republic, there are between 30-40 very small, isolated souslik populations. Half of them are situated in “urban” habitats such as airports, golf yards and camps. Half of the colonies lives on agricultural land: 10 in steppe habitat and 7 in a mosaic of vineyards, orchards and small fields. One of the main reasons of decrease of souslik populations in agricultural land in CZ is loss of habitat connected with prevalent way of farming, which does not provide suitable habitat for souslik. Farming is very intensive, big fields, no bounds and few pastures. Two trademarks were created to promote souslik populations in agricultural landscape. The basic idea is to provide trademark to land users whose activities help to protect/build up environment suitable for souslik. The trademark can help producer in marketing and selling. We conduct activities to promote trademarks to potential consumers in social media, TV, newspapers and by different events. First trademark “Souslik friendly vineyard” was created in 2016 and 20 wine growers have right to the trademark. Second trademark “Souslik friendly orchard” is a very new, created in June 2018 and one fruit grower has the right.

Název v anglickém jazyce

Trademarks „Souslik friendly vineyard“ and „Souslik friendly orchard“ – two years’ experience

Popis výsledku anglicky

oral presentation at VII.European Ground Squirrel Meeting (1.-5.10.2018, Budapest, Hungary) In the Czech Republic, there are between 30-40 very small, isolated souslik populations. Half of them are situated in “urban” habitats such as airports, golf yards and camps. Half of the colonies lives on agricultural land: 10 in steppe habitat and 7 in a mosaic of vineyards, orchards and small fields. One of the main reasons of decrease of souslik populations in agricultural land in CZ is loss of habitat connected with prevalent way of farming, which does not provide suitable habitat for souslik. Farming is very intensive, big fields, no bounds and few pastures. Two trademarks were created to promote souslik populations in agricultural landscape. The basic idea is to provide trademark to land users whose activities help to protect/build up environment suitable for souslik. The trademark can help producer in marketing and selling. We conduct activities to promote trademarks to potential consumers in social media, TV, newspapers and by different events. First trademark “Souslik friendly vineyard” was created in 2016 and 20 wine growers have right to the trademark. Second trademark “Souslik friendly orchard” is a very new, created in June 2018 and one fruit grower has the right.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

10619 - Biodiversity conservation

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů