Advertisement wars? Watch Whom You Really Offend.

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00035406" target="_blank" >RIV/29142890:_____/19:00035406 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/29142890:_____/19:N0000010
Výsledek na webu
<a href="https://www.mins.sk/wp-content/uploads/2019/06/MSI_v14_iss2.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2019/06/MSI_v14_iss2.pdf</a>
DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Advertisement wars? Watch Whom You Really Offend.
Popis výsledku v původním jazyce
The rapid development of global business brings along a highly competitive environment among industries across cultures. Companies have been seeking ways to win customers over their rivals around the world, using technological development and know-how for their marketing. Communication tools and strategies to convince consumers about the superiority of their brand are becoming increasingly subtle, while social and cultural aspects are gaining in importance.
Název v anglickém jazyce
Advertisement wars? Watch Whom You Really Offend.
Popis výsledku anglicky
The rapid development of global business brings along a highly competitive environment among industries across cultures. Companies have been seeking ways to win customers over their rivals around the world, using technological development and know-how for their marketing. Communication tools and strategies to convince consumers about the superiority of their brand are becoming increasingly subtle, while social and cultural aspects are gaining in importance.

Rok uplatnění
2019
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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