Foresight of Tourism in Kazakhstan: Experience Economy

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F21%3A00041358" target="_blank" >RIV/29142890:_____/21:00041358 - isvavai.cz</a>
Výsledek na webu
<a href="https://mdpi-res.com/d_attachment/information/information-12-00138/article_deploy/information-12-00138-v2.pdf" target="_blank" >https://mdpi-res.com/d_attachment/information/information-12-00138/article_deploy/information-12-00138-v2.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/info12030138" target="_blank" >10.3390/info12030138</a>

Jazyk výsledku
angličtina
Název v původním jazyce
Foresight of Tourism in Kazakhstan: Experience Economy
Popis výsledku v původním jazyce
The paper sheds a light on the interconnections between touristic sector development and regional development in Kazakhstan. The paper covers analysis of the current competitiveness of the touristic destinations in Kazakhstan. Based on qualitative and quantitative research, the study shows that there is a huge need for a transformation in marketing communications tools in order to increase the competitiveness and image of Kazakhstani tourism.
Název v anglickém jazyce
Foresight of Tourism in Kazakhstan: Experience Economy
Popis výsledku anglicky
The paper sheds a light on the interconnections between touristic sector development and regional development in Kazakhstan. The paper covers analysis of the current competitiveness of the touristic destinations in Kazakhstan. Based on qualitative and quantitative research, the study shows that there is a huge need for a transformation in marketing communications tools in order to increase the competitiveness and image of Kazakhstani tourism.

Rok uplatnění
2021
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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