Franchising Performance Measurement and the Use of Balanced Scorecard Method in Franchising

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F13%3A%230002046" target="_blank" >RIV/46747885:24310/13:#0002046 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Franchising Performance Measurement and the Use of Balanced Scorecard Method in Franchising

Popis výsledku v původním jazyce

The main field of the study in this article is performance measurement in franchising companies. This paper aims at identifying what types of metrics international franchising companies use in order to measure the performance of their business operations. In the theoretical part, the viewpoints of several authors are briefly introduced showing that the current ways in which franchising systems measure their performance are very diverse, with many companies lacking a unified and systematic approach. Therefore the purpose of this study is to analyze the reality and the current situation among franchising companies and to answer the question of what kind of methods do they use to measure performance and if they know and use the Balanced Scorecard in practice. Empirical research among international franchising systems on this topic was conducted by the author, as an e-mail and online questionnaire, finding out that performance measurement really is an area with various approaches differing

Název v anglickém jazyce

Franchising Performance Measurement and the Use of Balanced Scorecard Method in Franchising

Popis výsledku anglicky

The main field of the study in this article is performance measurement in franchising companies. This paper aims at identifying what types of metrics international franchising companies use in order to measure the performance of their business operations. In the theoretical part, the viewpoints of several authors are briefly introduced showing that the current ways in which franchising systems measure their performance are very diverse, with many companies lacking a unified and systematic approach. Therefore the purpose of this study is to analyze the reality and the current situation among franchising companies and to answer the question of what kind of methods do they use to measure performance and if they know and use the Balanced Scorecard in practice. Empirical research among international franchising systems on this topic was conducted by the author, as an e-mail and online questionnaire, finding out that performance measurement really is an area with various approaches differing

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ACC Journal

ISSN

1803-9782

e-ISSN

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Svazek periodika

2013

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

13

Strana od-do

64-76

Kód UT WoS článku

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EID výsledku v databázi Scopus

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