Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F14%3A00002129" target="_blank" >RIV/46747885:24310/14:00002129 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media

Popis výsledku v původním jazyce

At first, this study summarizes existing knowledge on utilization of the social media, communication modeling, and the current relationship of a sender and a recipient toward social communication. These concepts were subjected to the comparative analysisand summarized in the final synthesis. For the purpose of achieving the study's objective, empirical evaluation of social media users had been carried out. Data was evaluated using one-dimension and multiple-dimension statistic analysis. A communicationmodel that can be utilized by small or medium companies for communication with consumers using social media is proposed in the study's conclusion.

Název v anglickém jazyce

Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media

Popis výsledku anglicky

At first, this study summarizes existing knowledge on utilization of the social media, communication modeling, and the current relationship of a sender and a recipient toward social communication. These concepts were subjected to the comparative analysisand summarized in the final synthesis. For the purpose of achieving the study's objective, empirical evaluation of social media users had been carried out. Data was evaluated using one-dimension and multiple-dimension statistic analysis. A communicationmodel that can be utilized by small or medium companies for communication with consumers using social media is proposed in the study's conclusion.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

E+M Ekonomie a management

ISSN

1212-3609

e-ISSN

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Svazek periodika

17

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

18

Strana od-do

167-184

Kód UT WoS článku

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EID výsledku v databázi Scopus

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