Contemporary Forms of Presentation of Research and Development Marketing in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F14%3A00002222" target="_blank" >RIV/46747885:24310/14:00002222 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Contemporary Forms of Presentation of Research and Development Marketing in the Czech Republic

Popis výsledku v původním jazyce

The aim of this popularizing scientific article is to briefly describe the utilization and presentation forms of the research and development marketing that are used in the Czech Republic, especially the elements of marketing research, marketing mix andmarketing communication in this area. Research and development and related innovations are an integral part of the innovation process and are one of the most important factors for ensuring the competiveness of individual entrepreneurs and as well the whole countries. Therefore a growing importance is being paid to the support of research and development and to the subsequent popularization and commercialization of the achieved results from the field of science and research in advanced countries. The article also mentions the forms of support funding of research and development in the Czech Republic and international comparison of expenditures on R&D.

Název v anglickém jazyce

Contemporary Forms of Presentation of Research and Development Marketing in the Czech Republic

Popis výsledku anglicky

The aim of this popularizing scientific article is to briefly describe the utilization and presentation forms of the research and development marketing that are used in the Czech Republic, especially the elements of marketing research, marketing mix andmarketing communication in this area. Research and development and related innovations are an integral part of the innovation process and are one of the most important factors for ensuring the competiveness of individual entrepreneurs and as well the whole countries. Therefore a growing importance is being paid to the support of research and development and to the subsequent popularization and commercialization of the achieved results from the field of science and research in advanced countries. The article also mentions the forms of support funding of research and development in the Czech Republic and international comparison of expenditures on R&D.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

MM Science Journal

ISSN

1805-0476

e-ISSN

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Svazek periodika

7

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

470-475

Kód UT WoS článku

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EID výsledku v databázi Scopus

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