Facebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F15%3A00001764" target="_blank" >RIV/46747885:24310/15:00001764 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Facebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods

Popis výsledku v původním jazyce

The paper deals with innovation as one of the most significant subjects of modern business management. Innovation has always been a driving force not only for whole economies around the world, but also for individual enterprises and organizations. In today's turbulent environment, however, innovation occupies even more important place than it did ever before. From a theoretical point of view, we distinguish technical innovations (related to the development of new products and technological progress) and non-technical innovations (engaged mainly in enterprise management processes and marketing strategies). New Internet technologies have entered this problematic with a great number of tools that could become an eminent asset in innovative initiatives orbe perceived as innovation themselves. Facebook currently represents the most widely used social network in the world. This article, via case studies presents two possible outlooks on Facebook. From one perspective, this social network c

Název v anglickém jazyce

Facebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods

Popis výsledku anglicky

The paper deals with innovation as one of the most significant subjects of modern business management. Innovation has always been a driving force not only for whole economies around the world, but also for individual enterprises and organizations. In today's turbulent environment, however, innovation occupies even more important place than it did ever before. From a theoretical point of view, we distinguish technical innovations (related to the development of new products and technological progress) and non-technical innovations (engaged mainly in enterprise management processes and marketing strategies). New Internet technologies have entered this problematic with a great number of tools that could become an eminent asset in innovative initiatives orbe perceived as innovation themselves. Facebook currently represents the most widely used social network in the world. This article, via case studies presents two possible outlooks on Facebook. From one perspective, this social network c

Druh

O - Ostatní výsledky

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů