Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F19%3A00006982" target="_blank" >RIV/46747885:24310/19:00006982 - isvavai.cz</a>

Výsledek na webu

<a href="http://link.springer.com/content/pdf/10.1007/978-3-030-44440-2.pdf" target="_blank" >http://link.springer.com/content/pdf/10.1007/978-3-030-44440-2.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-44440-2" target="_blank" >10.1007/978-3-030-44440-2</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence

Popis výsledku v původním jazyce

This publication focuses on the analysis of web design parameters that are expected to have a potential impact on the user experience and behavior of the website user. The main goal of the following chapters is primarily to clarify the definition of the concept of website quality based on the identification of the patterns of user behavior in the online environment depending on the functional and aesthetic parameters of web design and causal relationships between their combinations. By covering various aspects of user experience and web design, this publication proposes a methodical procedure for measuring the quality of web pages based on both an analysis of secondary sources and the authors’ own experimental results. We believe that this book can help both academics and practitioners better understand the internal motivations of website visitors and provide guidelines for the development and testing of optimized websites in the context of the user experience.

Název v anglickém jazyce

Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence

Popis výsledku anglicky

This publication focuses on the analysis of web design parameters that are expected to have a potential impact on the user experience and behavior of the website user. The main goal of the following chapters is primarily to clarify the definition of the concept of website quality based on the identification of the patterns of user behavior in the online environment depending on the functional and aesthetic parameters of web design and causal relationships between their combinations. By covering various aspects of user experience and web design, this publication proposes a methodical procedure for measuring the quality of web pages based on both an analysis of secondary sources and the authors’ own experimental results. We believe that this book can help both academics and practitioners better understand the internal motivations of website visitors and provide guidelines for the development and testing of optimized websites in the context of the user experience.

Druh

B - Odborná kniha

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/TJ02000206" target="_blank" >TJ02000206: Rozvoj dovedností nezbytných pro digitální transformaci podnikání</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-3-030-44440-2

Počet stran knihy

137

Název nakladatele

Springer International Publishing

Místo vydání

Switzerland

Kód UT WoS knihy

—