Generation X,Y and Z Preferences for Car-Sharing in Different Situations

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F22%3A00010072" target="_blank" >RIV/46747885:24310/22:00010072 - isvavai.cz</a>

Výsledek na webu

<a href="https://dspace.tul.cz/bitstream/handle/15240/166055/ACC_2022_2_07.pdf?sequence=1" target="_blank" >https://dspace.tul.cz/bitstream/handle/15240/166055/ACC_2022_2_07.pdf?sequence=1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15240/tul/004/2022-2-007" target="_blank" >10.15240/tul/004/2022-2-007</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Generation X,Y and Z Preferences for Car-Sharing in Different Situations

Popis výsledku v původním jazyce

The aim of this article is to assess the influence of different generations (X, Y, and Z) on their willingness to prefer a shared car to their own car in specifically defined situations. The research was conducted from December 2021 to March 2022 and involved 741 respondents, equally distributed among the three generations analyzed. The findings of the research suggest that different generations of respondents will not have different preferences for using car-sharing in different situations. Significant differences between generations were only found in the situation where car-sharing would be preferred on the way to school or work. In other cases, no significant dependence between generations was shown. All generations of respondents can imagine using a car share more regularly during travel and entertainment, but not so much with children to clubs or when shopping and running errands at the authorities. This fact can be useful for marketers who need to discern the motives for customer participation in the sharing economy or the car-sharing segment. At the same time, marketing knowledge in connection with the sharing economy will be enhanced.

Název v anglickém jazyce

Generation X,Y and Z Preferences for Car-Sharing in Different Situations

Popis výsledku anglicky

The aim of this article is to assess the influence of different generations (X, Y, and Z) on their willingness to prefer a shared car to their own car in specifically defined situations. The research was conducted from December 2021 to March 2022 and involved 741 respondents, equally distributed among the three generations analyzed. The findings of the research suggest that different generations of respondents will not have different preferences for using car-sharing in different situations. Significant differences between generations were only found in the situation where car-sharing would be preferred on the way to school or work. In other cases, no significant dependence between generations was shown. All generations of respondents can imagine using a car share more regularly during travel and entertainment, but not so much with children to clubs or when shopping and running errands at the authorities. This fact can be useful for marketers who need to discern the motives for customer participation in the sharing economy or the car-sharing segment. At the same time, marketing knowledge in connection with the sharing economy will be enhanced.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ACC Journal

ISSN

1803-9782

e-ISSN

—

Svazek periodika

28

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

86-94

Kód UT WoS článku

—

EID výsledku v databázi Scopus

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