Customer Behavior in Trading Processes: A Simulation Based Approach

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002213" target="_blank" >RIV/47813059:19520/13:#0002213 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.europment.org/library/2013/venice/bypaper/SCI/SCI-16.pdf" target="_blank" >http://www.europment.org/library/2013/venice/bypaper/SCI/SCI-16.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customer Behavior in Trading Processes: A Simulation Based Approach

Popis výsledku v původním jazyce

The aim of this paper is to propose an innovative simulation approach involving customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulation framework. Our motivation is to use the framework as a basic part of a management system, operating as an integrated component of a real system implemented within a company (e.g. ERP system) so as to investigate and to predict the chosen business metrics of a company. With such a system serving to enable the management of a company to support their decision-making processes. The paper firstly presents some of the existing theories on consumer behavior and the types of factors which influence it. Secondly, the paper characterizes the multi-agent model of a virtual company, the agents participating in the trading negotiation, and the decision-making function. The decision-making function is used to count the product price during the

Název v anglickém jazyce

Customer Behavior in Trading Processes: A Simulation Based Approach

Popis výsledku anglicky

The aim of this paper is to propose an innovative simulation approach involving customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulation framework. Our motivation is to use the framework as a basic part of a management system, operating as an integrated component of a real system implemented within a company (e.g. ERP system) so as to investigate and to predict the chosen business metrics of a company. With such a system serving to enable the management of a company to support their decision-making processes. The paper firstly presents some of the existing theories on consumer behavior and the types of factors which influence it. Secondly, the paper characterizes the multi-agent model of a virtual company, the agents participating in the trading negotiation, and the decision-making function. The decision-making function is used to count the product price during the

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 2013 International Conference on Systems, Control and Informatics (SCI 2013)

ISBN

978-1-61804-206-4

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

111-116

Název nakladatele

Europmnent

Místo vydání

Benátky

Místo konání akce

Benátky

Datum konání akce

28. 9. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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