On some aspects of media communique

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002572" target="_blank" >RIV/47813059:19520/14:#0002572 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
On some aspects of media communique
Popis výsledku v původním jazyce
The paper deals with some selected aspects of the modern media double in the Czech Republic. The authors pay attention to the specifics of the terminology in the given field and point out that the approaches taken by the Czech and some international scholars. Further, the details of the most common used instruments are referred to as they pertain to the examined aspects of the double media such as participation, persuasiveness, credibility and so on. In particular advertising and political elements of the double media are described, which form the basis of the presented and examined examples.
Název v anglickém jazyce
On some aspects of media communique
Popis výsledku anglicky
The paper deals with some selected aspects of the modern media double in the Czech Republic. The authors pay attention to the specifics of the terminology in the given field and point out that the approaches taken by the Czech and some international scholars. Further, the details of the most common used instruments are referred to as they pertain to the examined aspects of the double media such as participation, persuasiveness, credibility and so on. In particular advertising and political elements of the double media are described, which form the basis of the presented and examined examples.

Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění
2014
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku
Good Governance and Civil Society: Selected Issues on Relations between State, Economy and Society CGS Studies vol. 3 edited by Adam Jarosz
ISBN
978-1-4438-7050-4
Počet stran výsledku
7
Strana od-do
107-114
Počet stran knihy
364
Název nakladatele
Cambridge Scholars Publishing (UK) - series CGS Studies
Místo vydání
Newcastle upon Tyne, Anglie
Kód UT WoS kapitoly
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Podobné výsledky(10)