The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic

Kód výsledku v IS VaVaI

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic

Popis výsledku v původním jazyce

The issue of the establishment of insurance groups relates to up-to-date trends on the present insurance market. The VIG group is a major insurance group on the Czech insurance market. The insurance companies Kooperativa Pojišťovna, ČPP Pojišťovna and Pojišťovna ČS are its three subsidiaries. The aim of this paper is to determine the influence of the establishment of the insurance group VIG on selected indicators of the insurance market. The paper describes the establishment and development of the insurance group VIG in the Czech Republic. The article characterizes business cooperation of insurance companies within the insurance group VIG and cooperation with commercial banks under the terms of bancassurance products. The paper includes an analysis ofthe insurance market of the insurance group VIG according to selected indicators for the period 2005 -2012 and evaluates their development.

Název v anglickém jazyce

The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic

Popis výsledku anglicky

The issue of the establishment of insurance groups relates to up-to-date trends on the present insurance market. The VIG group is a major insurance group on the Czech insurance market. The insurance companies Kooperativa Pojišťovna, ČPP Pojišťovna and Pojišťovna ČS are its three subsidiaries. The aim of this paper is to determine the influence of the establishment of the insurance group VIG on selected indicators of the insurance market. The paper describes the establishment and development of the insurance group VIG in the Czech Republic. The article characterizes business cooperation of insurance companies within the insurance group VIG and cooperation with commercial banks under the terms of bancassurance products. The paper includes an analysis ofthe insurance market of the insurance group VIG according to selected indicators for the period 2005 -2012 and evaluates their development.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

—

Návaznosti

O - Projekt operacniho programu

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

EUROPEAN FINANCIAL SYSTEMS 2014: PROCEEDINGS OF THE 11TH INTERNATIONAL SCIENTIFIC CONFERENCE

ISBN

978-80-210-7153-7

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

475-483

Název nakladatele

Masarykova univerzita

Místo vydání

Brno

Místo konání akce

Lednice

Datum konání akce

1. 1. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000350701500064