Emerging Socio-Demographic Group of Singles in Selected EU Countries and Its Consequences for Business Environment

Kód výsledku v IS VaVaI

RIV/47813059:19520/15:#0003643 - isvavai.cz

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Emerging Socio-Demographic Group of Singles in Selected EU Countries and Its Consequences for Business Environment

Popis výsledku v původním jazyce

The paper examines development within group of voluntarily single living people and its consequences on business environment. Ongoing changes in household structure has potential implications for businesses and marketing processes as well as economic policy and policy maker. The objective of this paper is to highlight important socio-demographic changes within selected European Union countries to determine opportunities for businesses. The findings are based on longitudinal secondary data from statistical offices, World Bank and Eurostat for countries which are the Czech neighbours. Grounded in brief literature review on singles typology and market segmentation, we identified highly important indicators for trend estimation and then calculated the mostprobable development of the group of single living persons. The results showed constantly growing numbers of people within this segment and differences among the selected countries. Consequences for business and economic development are

Název v anglickém jazyce

Emerging Socio-Demographic Group of Singles in Selected EU Countries and Its Consequences for Business Environment

Popis výsledku anglicky

The paper examines development within group of voluntarily single living people and its consequences on business environment. Ongoing changes in household structure has potential implications for businesses and marketing processes as well as economic policy and policy maker. The objective of this paper is to highlight important socio-demographic changes within selected European Union countries to determine opportunities for businesses. The findings are based on longitudinal secondary data from statistical offices, World Bank and Eurostat for countries which are the Czech neighbours. Grounded in brief literature review on singles typology and market segmentation, we identified highly important indicators for trend estimation and then calculated the mostprobable development of the group of single living persons. The results showed constantly growing numbers of people within this segment and differences among the selected countries. Consequences for business and economic development are

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 26th International Business Information Management Association Conference

ISBN

978-0-9860419-5-2

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

163-170

Název nakladatele

INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA

Místo vydání

NORRISTOWN, USA

Místo konání akce

Madrid

Datum konání akce

11. 11. 2015

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

000366872700017