TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F17%3A00010908" target="_blank" >RIV/47813059:19520/17:00010908 - isvavai.cz</a>

Výsledek na webu

<a href="http://demsme.cms.opf.slu.cz/" target="_blank" >http://demsme.cms.opf.slu.cz/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW

Popis výsledku v původním jazyce

In recent years´ large number of consumers in the Czech Republic frequently shop on the Internet, if we focus on Fast Moving Consumer Goods (FMCG), there are an increase of online purchases. For research on what drives consumers to shop online, the Technology acceptance models can be utilised. Technology acceptance model (TAM) was introduced by Davis in 1986 as a theory for describing an individual´s acceptance of information systems. In these days, the TAM is considered the most influential and commonly employed theory in that area. This study aims to provide a coherent view of literature about Technology acceptance model in online shopping. Therefore, it summarises development of TAM to increase the understanding of consumer attitudes towards online shopping and their intention to buy on the Internet. This article will contribute significantly to possible modifications of TAM for FMCG area. The search strategy for the review model is primarily directed towards finding published paper s from the contents of EBSCO, ScienceDirect and Google Scholar database.

Název v anglickém jazyce

TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW

Popis výsledku anglicky

In recent years´ large number of consumers in the Czech Republic frequently shop on the Internet, if we focus on Fast Moving Consumer Goods (FMCG), there are an increase of online purchases. For research on what drives consumers to shop online, the Technology acceptance models can be utilised. Technology acceptance model (TAM) was introduced by Davis in 1986 as a theory for describing an individual´s acceptance of information systems. In these days, the TAM is considered the most influential and commonly employed theory in that area. This study aims to provide a coherent view of literature about Technology acceptance model in online shopping. Therefore, it summarises development of TAM to increase the understanding of consumer attitudes towards online shopping and their intention to buy on the Internet. This article will contribute significantly to possible modifications of TAM for FMCG area. The search strategy for the review model is primarily directed towards finding published paper s from the contents of EBSCO, ScienceDirect and Google Scholar database.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

R - Projekt Ramcoveho programu EK

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Decision making for Small and Medium Sized Enterprises

ISBN

978-80-7510-243-0

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

10-18

Název nakladatele

SU OPF Karviná

Místo vydání

Karviná

Místo konání akce

Ostrava

Datum konání akce

4. 5. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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