DEVELOPMENT OF TOURIST TRENDS IN THE MORAVIAN-SILESIAN REGION ACCORDING TO CUSTOMER'S PREFERENCES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F18%3A00010872" target="_blank" >RIV/47813059:19520/18:00010872 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DEVELOPMENT OF TOURIST TRENDS IN THE MORAVIAN-SILESIAN REGION ACCORDING TO CUSTOMER'S PREFERENCES

Popis výsledku v původním jazyce

Current trends in tourism in the Czech Republic are under the strong influence of customer demand for innovation, extent and quality of supply and this stimulates the development of new specific products and forms of tourism. The article deals with the study of trends in tourism in the Moravian-Silesian Region in order to determine the basic parameters of trends in the demand for catering and accommodation services and travel agencies, based on the survey of perception and requirements of the customers - tourists. A survey aimed at gaining information on the attitude of customers to the issue under examination took place during the summer and autumn of 2017 within the project of Institutional Support called Trends in Tourism in the Moravian-Silesian Region. The method of written questioning, methods of analysis and synthesis, method of generalization and deduction of further development were used. The criteria for the assessment of customer preferences were based on the description of trends according to the Tourism Management Strategy in the Moravian-Silesian Region 2015 and other published information. The result is the prediction and formulation of development trends, with an emphasis on new trends, which will serve the entrepreneurs in the region as a recommendation for the direction of new product development.

Název v anglickém jazyce

DEVELOPMENT OF TOURIST TRENDS IN THE MORAVIAN-SILESIAN REGION ACCORDING TO CUSTOMER'S PREFERENCES

Popis výsledku anglicky

Current trends in tourism in the Czech Republic are under the strong influence of customer demand for innovation, extent and quality of supply and this stimulates the development of new specific products and forms of tourism. The article deals with the study of trends in tourism in the Moravian-Silesian Region in order to determine the basic parameters of trends in the demand for catering and accommodation services and travel agencies, based on the survey of perception and requirements of the customers - tourists. A survey aimed at gaining information on the attitude of customers to the issue under examination took place during the summer and autumn of 2017 within the project of Institutional Support called Trends in Tourism in the Moravian-Silesian Region. The method of written questioning, methods of analysis and synthesis, method of generalization and deduction of further development were used. The criteria for the assessment of customer preferences were based on the description of trends according to the Tourism Management Strategy in the Moravian-Silesian Region 2015 and other published information. The result is the prediction and formulation of development trends, with an emphasis on new trends, which will serve the entrepreneurs in the region as a recommendation for the direction of new product development.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

ETAP 2017 Economic Theory and Practice

ISBN

978-80-557-1424-0

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

486-494

Název nakladatele

Banská bystrica UMB

Místo vydání

Banská Bystrica

Místo konání akce

Banská Bystrica UMB

Datum konání akce

3. 10. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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